Engaging content is a key factor when it comes to getting noticed on Facebook (or any other social media platform). Engagement on a post creates a buzz around your content but most importantly it alerts the social media platform that people are interested in your content. When the platform notices interest and engagement, your content…
It’s bound to happen. You log into social media, check your notifications and find a negative comment! Human nature kicks in, and you want to respond and defend your brand/product quickly. But, wait! Before you proceed and respond, take a moment to read these tips to help you better manage the comments and your response. Your…
Twitter is one of the great social media platforms that should not be ignored in social media marketing. However, Twitter feeds go pretty quickly and unless someone is searching for your hashtag used, your 1 or 2 tweets may never be seen. While over-posting on most social media platforms is a big no-no, Twitter is…
Pinterest is a network that allows users to visually share, and discover new interests by posting (known as ‘pinning’ on Pinterest) images or videos to their own or others’ boards (i.e. a collection of ‘pins,’ usually with a common theme) and browsing what other users have pinned. While most call Pinterest a “social” network – Pinterest…
This weekend marks the start of Fall as well as the start of the holiday shopping season! According to the NRF (National Retail Federation), 40% of consumers begin their holiday shopping before Halloween each year. And, the average shopper does 44% of their holiday shopping online. Therefore, it is important that you are prepared for holiday sales…
Take a scroll through Facebook, Twitter, and Instagram and you will notice that video content is dominating. In 2017 alone, social media video advertising grew by 130%. In fact, social media platforms actually prefer video content over plain text or photos. Video content also is beneficial for your website and blog! Videos increase time spent…
The coveted blue checkmark on Instagram profiles – all the brands want it, but it has been unattainable for a very long time. Why do they matter? Because Instagram badges verify the authenticity of brands and provide an opportunity for increased visibility and credibility. Having a verification badge means that Instagram has confirmed the authenticity of your…
Your social media presence is not only important for building your brand online – it can drive new sales to your website and build your newsletter opt-in list (which can also lead to new sales). If you are going at it blindly, you may want to pause for a moment and come up with a…
You have probably heard the news by now (or noticed the brand new icon on your Instagram home page) – the creators of Instagram recently launched a brand new application – Instagram TV (IGTV). Instagram TV network allows you, the IG user, to view and upload longer, higher quality videos and better connect to your…
Instagram is a competitive place and in order to get on the “Explore” page or the “Top Posts” of a hashtag to get found by others who are not already following you, you need to generate a ton of engagement (likes and comments). While you may notice many accounts using automated bots to leave you comments and…