10 SEO Facts You Need To Know For Your Small Business Website

SEO (Search Engine Optimization) is crucial for any small business website! You may recall, we previously mentioned the importance of investing in SEO – in which we explained that having a professional help you with SEO can definitely make a difference, especially if you don’t understand the complexities behind SEO (which can get confusing for anyone)….


7 Clever Ways To Use Your Reviews

Online customer reviews are crucial when it comes to consumer purchasing decisions – in fact, they’re almost as trusted as personal recommendations. Typically, by the time someone has started looking at reviews, they’ve already figured out their need/want, and are now in the process of selecting a business or specific product. Becuase of this, your reviews need…


15 Instagram Marketing Apps Worth Checking Out

With over 800 million monthly users, Instagram is definitely one of the most popular and fastest growing social media platforms.  Instagram is a picturesque virtual wonderland that, if done correctly, can really help you grow your following and boost your sales! It’s not always easy to manually grow your brand, as it can consume lots…


How to increase your search engine ranking on Google

How Google determines the ranking of search results: Google determines where to rank your website in their search engine by using three main components which are the following: crawling, indexing, and serving. Crawling is the process of which Googlebot uses a specific algorithm finding new and updated pages adding them to the Google index. Indexing…


Why you need an SSL certificate

What is an SSL certificate Stands for Secure Sockets Layer, an encryption technology – when installed on a web server, it activates the green padlock and the https protocol and allows secure connections from a web server to a browser. Typically, SSL is used to secure credit card transactions like when shopping online, data transfer…


Why Choose A Responsive Website Over a Mobile Website

Whether you need a brand new business website or you want to revamp the one you have, chances are you are considering the mobile web. According to recent studies, 80% of internet users own a smartphone. This goes to show just how important mobile marketing really is. If your website isn’t mobile-friendly, you are severely behind the…


How SEO Can Affect Your Business

Have you Googled your business lately? If you’re not showing up on the first or second pages of Google, you may be losing business to your competitors. This is where SEO comes in. SEO is search engine optimization and if your company isn’t showing up on those first results pages, it may be time to optimize…


Popular Marketing Jargon Defined

Keep up with the Pros by Learning What These SEO and Marketing Terms Actually Mean If you’ve ever attempted to have a conversation with SEO superheroes and marketing gurus (we may know a few), chances are you entered the mysterious world of acronyms. Trending terms in our world can seem like a foreign language to…