How to increase your search engine ranking on Google

How Google determines the ranking of search results: Google determines where to rank your website in their search engine by using three main components which are the following: crawling, indexing, and serving. Crawling is the process of which Googlebot uses a specific algorithm finding new and updated pages adding them to the Google index. Indexing…


Why you need an SSL certificate

What is an SSL certificate Stands for Secure Sockets Layer, an encryption technology – when installed on a web server, it activates the green padlock and the https protocol and allows secure connections from a web server to a browser. Typically, SSL is used to secure credit card transactions like when shopping online, data transfer…


Why Choose A Responsive Website Over a Mobile Website

Whether you need a brand new business website or you want to revamp the one you have, chances are you are considering the mobile web. According to recent studies, 80% of internet users own a smartphone. This goes to show just how important mobile marketing really is. If your website isn’t mobile-friendly, you are severely behind the…


How SEO Can Affect Your Business

Have you Googled your business lately? If you’re not showing up on the first or second pages of Google, you may be losing business to your competitors. This is where SEO comes in. SEO is search engine optimization and if your company isn’t showing up on those first results pages, it may be time to optimize…


Popular Marketing Jargon Defined

Keep up with the Pros by Learning What These SEO and Marketing Terms Actually Mean If you’ve ever attempted to have a conversation with SEO superheroes and marketing gurus (we may know a few), chances are you entered the mysterious world of acronyms. Trending terms in our world can seem like a foreign language to…


SEO Still Works and Should not be Forgotten

SEO is one of the only free methods to gain awareness of your company. Although its requirements are ever-changing, it should not be overlooked or you risk losing a large portion of your intended audience without even realizing it. SEO means that you not only use appropriate keywords in the perfect places, but also that…


Why a Content Marketing Strategy is Important for your Business

Content marketing is the method used to bring attention to a business through the use of wording whether on a website or social media platform. Posting relevant content to your target audience is easy, efficient and effective with the right plan. Content marketing can include a large variety of items including blog posts, articles, case…