As a business owner, you are likely familiar with the concept of inclusivity in the physical world. Ensuring your stores are accessible to individuals with disabilities is not just a legal necessity, but also a crucial part of embracing every customer. But did you know the same applies to your online presence?
The Imperative of Web Accessibility
A staggering 20% of the population lives with some form of disability. Yet, despite this, a shocking 98% of websites are not accessible to them. This lack of digital inclusivity doesn’t only impede potential customers, but it also poses legal risks for your business.
In 2018, the Department of Justice (DOJ) clarified that websites are considered places of public accommodation under the Americans with Disabilities Act (ADA) Title III. This was reaffirmed in 2022, with the Web Content Accessibility Guidelines (WCAG) 2.1 AA recommended as the best practice.
Since then, there’s been a 300% year-on-year increase in legal actions against businesses with inaccessible websites. High-profile cases like Domino’s Pizza and Kylie Jenner have made headlines, but it’s not just large enterprises at risk. Small and medium businesses are increasingly finding themselves in the spotlight, facing severe legal consequences and the potential for reputation damage.
The Real-World Impact of Non-Compliance
When your website isn’t accessible, you inadvertently create barriers that exclude a significant portion of the population from engaging with your business online. It’s a lose-lose situation: potential customers face frustration and exclusion, while your business misses out on valuable opportunities for engagement and revenue.
Moreover, non-compliance with accessibility standards can result in legal complications. With a 300% increase in legal actions since the DOJ’s reaffirmation, businesses can find themselves spending time, resources, and reputation on a problem that could have been prevented.
The Upside of Web Accessibility
While the potential risks are sobering, there’s a significant upside to ensuring your website is accessible. Firstly, you extend your market reach. People with disabilities represent a spending power of over $6 trillion – a market segment you can’t afford to ignore.
Furthermore, an accessible website enhances your brand perception. Emphasizing that your digital presence is inclusive will strengthen your reputation and demonstrate your commitment to equality.
The Solution:
Caspian Services partnership with AccessiBe
Thankfully, meeting these web accessibility standards doesn’t have to be a daunting task. We are excited to announce our partnership with AccessiBe – The #1 Web Accessibility Solution for WCAG & ADA Compliance.
As a full-service digital agency providing web design, development, and marketing services, we’re committed to ensuring our clients’ websites are fully compliant. Through our partnership with AccessiBe, we aim to provide peace of mind and a complete solution for web accessibility compliance.
Your Next Step
We understand that as a business owner, your primary focus is on delivering your products and/or services effectively. However, you don’t have to navigate web accessibility alone. Let us help you ensure your website is inclusive, accessible, and fully compliant.
Contact us today for a comprehensive web accessibility evaluation and learn how Caspian Services can help your business mitigate legal risks, extend your market reach, and enhance your brand’s reputation.