Branding your company may seem easy but there is actually a lot of work that goes into creating a thoughtful outlook that resonates with potential clients or customers. Even now, some businesses are going through a rebranding phase as we all continue to navigate through the Coronavirus. Thankfully, there are ways to build a brand…
Let’s face it, your business website is crucial to connecting what you do to potential clients and customers. With 96% of Americans using cell phones daily, it’s important that your website responds across all devices. In fact, only 11.8% of websites have a responsive design. Your website can’t afford to be part of the 88.2%…
Instagram best practices continue to change. As new advertising, creative, and sales tools come online, brands are discovering new ways to engage users. For breakout success in 2020, you’ll need to keep up with the latest trends and make full use of what Instagram has to offer. Just consider what your brand is up against….
It’s been a whirlwind since TikTok crashed the global social media party in 2018. And a lot has happened. For example, the Washington Post hired a TikTok app expert. Buzzfeed is recruiting teens to cover the election on TikTok. According to The Verge, Justin Bieber is desperate for his single “Yummy” to go viral on…
We posted on our Facebook page earlier this week about generating a lead, so we thought for our blog we would stick to the same topic! The lead management process belongs to your marketing team and your sales team. Marketing brings in the leads; sales converts them. Both teams need to buy into your lead…
Every business should have social media guidelines. That’s true even if your company is not on social media. Reason number one? Your employees are on social media. And the things they say and do can have a positive or negative effect on your brand. Social media guidelines lay down some rules. In some cases, these…
A good logo design just makes sense. It should feel simple, unforced, a ‘natural’ choice. But as with most things that appear effortless, a lot of energy, thought, and effort goes into their execution. Logos should be distinctive, appropriate, practical, graphic, and it should convey the owner’s intended message. A concept or “meaning” is usually…
Whether you’re launching your own company or working for an established brand, effective and consistent branding is something that every company needs to communicate with their customers. While branding covers a large scope, the Business Dictionary defines it as: The process involved in creating a unique name and image for a product in the consumers’…
We’ve all heard of Yelp, whether it’s a helpful website that told you not to eat at that new Italian restaurant or the one that told you the best pizza is actually found in a hole-in-the-wall off of Birch Street. But Yelp is so much more than just a place to find a good, or…
Graphic design trends 2020 are here and about to steal your heart! Year 2020 has only been around for a couple of weeks now but everyone has been wondering what the world of graphic design will look like for the rest of this year. Undoubtedly, graphic design has always been a field of deep admiration…