If you haven’t noticed by now, GIF’s are everything! Although GIF’s have been around for many many years (and always pretty popular), this year it is making its mark and has become one of the biggest digital marketing trends for 2017! What is a GIF? GIF is an acronym that stands for: Graphics Interchange Format….
Need a little help standing out on Instagram? With over 500 million active users – companies are starting to pay attention to the positive impact of using Instagram stories in their marketing strategy. This is a great way to interact with consumers and increase your engagement. If you remember, in our previous blog post,…
Any business owner would love to get publicity for their company. However, for many businesses that becomes financially unattainable – especially for a small business with a very small or no marketing budget. Let’s be honest – how many startups or small businesses have a budget to carry out a national TV commercial like the…
Emojis have taken over in the social media world and if you aren’t using them yet in your marketing, you should start to consider it! What is an emoji? Emojis allow us to express emotion and interest while allowing us to also shorten descriptions (They are fantastic to use on Twitter for this very reason)….
Did you know that having a blog on your business website can be a game changer for your traffic? Yes, that’s right! A blog is another one of those “must-haves” in regards to your marketing strategy. Too many businesses don’t have a blog on their website and are missing out on generating additional traffic to…
There are 3 types of people in the world: People who use hashtags regularly and have mastered their use People who kind of get it, but aren’t too sure People who have no clue what they are (or still think it’s called the pound button or a game of tic-tac-toe) If you use social media…
If you have been keeping up with our blog posts, you may remember that last month, we explained 8 reasons you should be using video for your business. We noticed that got some wheels turning with readers, which is awesome! However, we know that sometimes trying to figure out exactly what to create can be…
Client referrals are simply the best, aren’t they? When a new customer comes to you for a product or service and they were referred by a current customer – this means you and your business really did an exceptional job! No one would refer a friend or family member to a company they had a…
Marketing is ever-evolving – but it is crucial for any business, big or small. The cost of marketing sometimes can really throw some entrepreneurs into a whirlwind of fear and doubt. Everyone wants to succeed and grow a fruitful business, but sometimes the lack of funds to achieve that growth through marketing (especially when you…
If you have not already started using Facebook Live, Instagram stories or YouTube for your business, or if you have set one up but have not yet really utilized it, now is the time! Customers are searching for your products/services and video makes a huge impact on the chances that you are seen and found….