Finding your ideal customer

The most important activity of any business owner / entrepreneur is to clearly identify the best customers for your product or service, and then focus all marketing, advertising and sales efforts on this particular type of customer. The greater clarity you have with regard to your ideal customer, the more focused and effective your marketing…


Tips for responding to negative Yelp reviews

Business has been going great and you couldn’t be happier. You are online and decide to look your business up and you see it – a bad yelp review. Don’t despair! You can remedy this situation. A bad review is not the end of the world! Sometimes they work a great purpose and are actually…


7 tips to getting FREE publicity for your business

Any business owner would love to get publicity for their company. However, for many businesses that becomes financially unattainable – especially for a small business with a very small or no marketing budget. Let’s be honest – how many startups or small businesses have a budget to carry out a national TV commercial like the…


8 awesome websites for free stock photos

You may know by now – people (aka consumers) are more likely to engage with and share visual content on social media. The reasons? Well, our brains process visual info 60,000 times faster than we process text.  What does this mean for your marketing? You need photography! And, you don’t need to be or hire…


3 ways to use Emoji’s in marketing

Emojis have taken over in the social media world and if you aren’t using them yet in your marketing, you should start to consider it! What is an emoji? Emojis allow us to express emotion and interest while allowing us to also shorten descriptions (They are fantastic to use on Twitter for this very reason)….


12 tips to finding clients in Facebook Groups

Customers are everywhere, you just have to know where to look and what to do! Facebook has become so huge, that just about everyone has an active Facebook profile. Groups on Facebook are a GREAT way to meet and/or network with others. FInding a group is easy – just enter what kind of group you…


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