As a business owner, you are likely familiar with the concept of inclusivity in the physical world. Ensuring your stores are accessible to individuals with disabilities is not just a legal necessity, but also a crucial part of embracing every customer. But did you know the same applies to your online presence? The Imperative of…
In the age of e-commerce, all business owners understand the importance of having a top-quality website. Nonetheless, few actually take the time to optimize their sites to turn them into revenue-generating machines. If your business is struggling in this regard, keep reading for 5 pro tips on how to optimize your website to increase online…
When it comes to receiving a new client or customer for your brand, nothing is more sincere than getting it from a referral or better yet, a customer review like with Yelp. There is great power in receiving a positive review. And there is also knowledge gained when your company receives a not-so-good review because…
Branding your company may seem easy but there is actually a lot of work that goes into creating a thoughtful outlook that resonates with potential clients or customers. Even now, some businesses are going through a rebranding phase as we all continue to navigate through the Coronavirus. Thankfully, there are ways to build a brand…
Let’s face it, your business website is crucial to connecting what you do to potential clients and customers. With 96% of Americans using cell phones daily, it’s important that your website responds across all devices. In fact, only 11.8% of websites have a responsive design. Your website can’t afford to be part of the 88.2%…
It’s no secret that these past four months have been a whirlwind for businesses big and small across our nation. The Coronavirus has caused many companies to close their doors temporarily, and others for good. Whereas, some businesses are beginning to open again under strict guidelines outlined by the CDC and WHO. Even as companies…
Instagram best practices continue to change. As new advertising, creative, and sales tools come online, brands are discovering new ways to engage users. For breakout success in 2020, you’ll need to keep up with the latest trends and make full use of what Instagram has to offer. Just consider what your brand is up against….
It’s been a whirlwind since TikTok crashed the global social media party in 2018. And a lot has happened. For example, the Washington Post hired a TikTok app expert. Buzzfeed is recruiting teens to cover the election on TikTok. According to The Verge, Justin Bieber is desperate for his single “Yummy” to go viral on…
We posted on our Facebook page earlier this week about generating a lead, so we thought for our blog we would stick to the same topic! The lead management process belongs to your marketing team and your sales team. Marketing brings in the leads; sales converts them. Both teams need to buy into your lead…
Every business should have social media guidelines. That’s true even if your company is not on social media. Reason number one? Your employees are on social media. And the things they say and do can have a positive or negative effect on your brand. Social media guidelines lay down some rules. In some cases, these…