Are you listening to your audience?

When we have been in a certain industry for so long, our brains become ingrained with the industry terms and lingo. While this may be a plus for you in your field – we forget that the majority of our customers and prospective clients (audience) don’t  use the industry lingo. This is important to note…


8 Fall Marketing Ideas For Your Business

Fall is around the corner, this means you should have already started your Autumn marketing! This could mean a promotion you announce in your newsletter, a coupon code you post in your web store, or a social media promotion. Here are 8 Fall Marketing Ideas For Your Business, just in case you need a little…


6 Recent Changes to LinkedIn That You Will Love

If you are on LinkedIn often, you may have noticed a few changes in the past few months. LinkedIn is working hard at rolling out features that will make your B2B networking or job hunting much easier.  However, not all updates have been rolled out publicly just yet. While most may already be available, a…


Why You Should Never “Buy Followers”

Let’s admit it – growing your social media following isn’t easily done and it certainly does not happen overnight. Building a quality social media following takes time, especially if you are just starting out. And of course, businesses with larger followings and engagement tend to be seen more frequently online. Because of this – it…


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