Whether you’re launching your own company or working for an established brand, effective and consistent branding is something that every company needs to communicate with their customers. While branding covers a large scope, the Business Dictionary defines it as: The process involved in creating a unique name and image for a product in the consumers’…

Finding a person who has never heard about big brands like Apple, Nike, Google, etc. may be a mission impossible in this day and age. There are plenty of factors that influence how a brand becomes memorable and recognizable. Hundreds of books and articles have been written on building a memorable brand, but each brand…

What is social media management? Before we go into the tools to use, we should first explain what social media management is and why it’s so important. Social media management simply refers to a platform or tools that reduce the amount of effort it takes to use social media effectively. They streamline processes and create…

  With 200 million monthly users, Pinterest may not be a social media behemoth like Facebook, but it’s an important social platform with deep penetration in valuable demographics. Half of all U.S. millennials use Pinterest, but it’s not just young people saving their ideas on the network. 68% of U.S. women between the ages of…

  Knowing why you should be using hashtags is one thing, but finding hashtags to use is something entirely different. If you are using the wrong hashtags for your posts, you won’t receive the proper engagement or brand building you wish to achieve. Here are five great ways you can find the right hashtags for…

Your social media presence is not only important for building your brand online – it can drive new sales to your website and build your newsletter opt-in list (which can also lead to new sales). If you are going at it blindly, you may want to pause for a moment and come up with a…

August is here, and while most of us are still in Summer and vacation mode – when it comes to marketing your business, you should already be thinking about Fall! If you have not started already, don’t fret! We are here today to give you a few ideas to help get you started. This is…

Let’s admit it – with the constant changes to social media platforms and their algorithms – you are just over it! It may feel overwhelming and that it requires just too much effort, and the results are not “wow-ing” you and your team. Right?!? You may wonder “why even keep going?”, “Is it really that…

With over 800 million monthly users, Instagram is definitely one of the most popular and fastest growing social media platforms.  Instagram is a picturesque virtual wonderland that, if done correctly, can really help you grow your following and boost your sales! It’s not always easy to manually grow your brand, as it can consume lots…

2017 is the year to grow and expand your business with some marketing help. Here are some things you can do that will help you achieve your goals: Start your social media: Social media is one of the foundations for your business. Help your business grow by marketing on websites like Facebook, Twitter and Instagram…