Every good brand knows consumer trust and loyalty can’t be bought or won through snazzy marketing—it’s something that you earn. While it’s relatively simple to win sales through promotions or rewards, getting someone to truly believe and get behind your brand requires a deeper and more genuine connection. This is why brands are starting to…
Finding a person who has never heard about big brands like Apple, Nike, Google, etc. may be a mission impossible in this day and age. There are plenty of factors that influence how a brand becomes memorable and recognizable. Hundreds of books and articles have been written on building a memorable brand, but each brand…
UX (user experience) design is a popular business buzzword right now — but what does it really mean? And how can your business benefit? Before we dive into why UX design is important for your business, let’s take a second to clarify what it actually is. Essentially, UX designers take a holistic approach to creating…
Effective Facebook targeting increases ad conversions while lowering the cost per conversion—the ultimate measure of an ad’s value. And if you want people to see your ads you’re going to need to know these next 8 tips to help your business! Here are your 8 powerful Facebook ad targeting strategies for 2019… Find your unicorn…
Your customers are gems! If they have a great experience with your business, they will remain loyal to you. Also, they are your most valuable resource for obtaining new customers, their word of mouth marketing is the best free marketing you can have! You need to make sure that you are treating your customers right and…
Have you noticed your Instagram engagement used to be much higher and has recently declined? Maybe you are in a few Facebook social media/business groups and have heard some comments regarding an “Instagram shadow block”, but you are unsure what this means? Well, we are here to give you a little insight and clarification –…
The most important activity of any business owner / entrepreneur is to clearly identify the best customers for your product or service, and then focus all marketing, advertising and sales efforts on this particular type of customer. The greater clarity you have with regard to your ideal customer, the more focused and effective your marketing…