Every business should have social media guidelines. That’s true even if your company is not on social media. Reason number one? Your employees are on social media. And the things they say and do can have a positive or negative effect on your brand. Social media guidelines lay down some rules. In some cases, these…

Finding a person who has never heard about big brands like Apple, Nike, Google, etc. may be a mission impossible in this day and age. There are plenty of factors that influence how a brand becomes memorable and recognizable. Hundreds of books and articles have been written on building a memorable brand, but each brand…

One of the biggest challenges that you can face as a marketer is to reach your target audience effectively. In fact, the main goal of marketing is to convey the right message to the right people. And to do that right, you need to learn how to reach your target audience effectively. If you market…

Creating content is crucial for your website (helps your SEO) as well as for your digital marketing. However, it takes time to develop new content and yet most businesses never take advantage of reusing their older content – and all of that work gets buried and lost. Promoting and re-using old content can work to your benefit!…

Take a scroll through Facebook, Twitter, and Instagram and you will notice that video content is dominating.  In 2017 alone, social media video advertising grew by 130%. In fact, social media platforms actually prefer video content over plain text or photos. Video content also is beneficial for your website and blog! Videos increase time spent…