Every business should have social media guidelines. That’s true even if your company is not on social media. Reason number one? Your employees are on social media. And the things they say and do can have a positive or negative effect on your brand. Social media guidelines lay down some rules. In some cases, these…

We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes to succeed in 2020. You already know that Facebook has a huge audience. A whopping 2.4 billion people use it every month. But maybe you didn’t know how often people are using Facebook to interact with…

Christmas is a season of giving, kindness, and of course, marketing! Christmas marketing campaigns have become very popular and common. In fact, the holiday season wouldn’t be complete without advertisements on TV and social media platforms. This is mainly because, over the years, brands have learned to use this festive season to their advantage. This…

Don’t be dismissive of that familiar presence at the top of your Facebook page. The humble Facebook cover (or ‘banner’, as it’s otherwise known) is valuable marketing real estate. Why, you ask? Well, to state the obvious, it’s approximately eight times the square footage of your profile pic. It’s the very first thing that meets…

One of the biggest challenges that you can face as a marketer is to reach your target audience effectively. In fact, the main goal of marketing is to convey the right message to the right people. And to do that right, you need to learn how to reach your target audience effectively. If you market…

Effective Facebook targeting increases ad conversions while lowering the cost per conversion—the ultimate measure of an ad’s value. And if you want people to see your ads you’re going to need to know these next 8 tips to help your business!  Here are your 8 powerful Facebook ad targeting strategies for 2019… Find your unicorn…

What is social media management? Before we go into the tools to use, we should first explain what social media management is and why it’s so important. Social media management simply refers to a platform or tools that reduce the amount of effort it takes to use social media effectively. They streamline processes and create…

  Knowing why you should be using hashtags is one thing, but finding hashtags to use is something entirely different. If you are using the wrong hashtags for your posts, you won’t receive the proper engagement or brand building you wish to achieve. Here are five great ways you can find the right hashtags for…

The world was in a frenzy! People across the world were unable to access Facebook, Instagram, Messenger, and Whatsapp for approximately 14 hours. Although it may seem silly to watch the world have a meltdown over the inability to post a photo of what they had for lunch that day, the biggest effect was probably felt most by…

Engaging content is a key factor when it comes to getting noticed on Facebook (or any other social media platform). Engagement on a post creates a buzz around your content but most importantly it alerts the social media platform that people are interested in your content. When the platform notices interest and engagement, your content…