How to Optimize Your Website To Increase Online Sales

In the age of e-commerce, all business owners understand the importance of having a top-quality website. Nonetheless, few actually take the time to optimize their sites to turn them into revenue-generating machines. If your business is struggling in this regard, keep reading for 5 pro tips on how to optimize your website to increase online…


The In’s and Out’s of Logo Design

A good logo design just makes sense. It should feel simple, unforced, a ‘natural’ choice. But as with most things that appear effortless, a lot of energy, thought, and effort goes into their execution. Logos should be distinctive, appropriate, practical, graphic, and it should convey the owner’s intended message. A concept or “meaning” is usually…


Facebook for Business in 2020

We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes to succeed in 2020. You already know that Facebook has a huge audience. A whopping 2.4 billion people use it every month. But maybe you didn’t know how often people are using Facebook to interact with…


Top Content Marketing Trends to Watch for in 2020

The New Year is officially here, it is clear that content creation is the way of the future for business. We can safely say that creating high quality, custom content will become more important moving forward – but just like everything, it will also continue to adapt. There is no doubting the effectiveness of content…


16 Proven Tips for Creating Killer Website Content

Today, we start with a story that comes with a lesson on creating the perfect website. Many websites are developed when the decision-makers gather around the conference table and begin brainstorming. “Our website should include our mission statement so visitors know what guides us,” says one executive. “It should look and sound professional, so let’s…


Authentic Marketing: A Guide to Gain Customer Trust

Every good brand knows consumer trust and loyalty can’t be bought or won through snazzy marketing—it’s something that you earn. While it’s relatively simple to win sales through promotions or rewards, getting someone to truly believe and get behind your brand requires a deeper and more genuine connection. This is why brands are starting to…


9 Key Elements That Will Help You Build A Memorable Brand

Finding a person who has never heard about big brands like Apple, Nike, Google, etc. may be a mission impossible in this day and age. There are plenty of factors that influence how a brand becomes memorable and recognizable. Hundreds of books and articles have been written on building a memorable brand, but each brand…


6 Outdated Marketing Tactics to Leave in the Past

Marketing is complex. With seemingly endless techniques, how do you reach and resonate with your audience? First things first: You need to know what you shouldn’t do. Last year, “Domino’s Forever” was a campaign created by a Russian Domino’s franchise. If customers tattooed the Domino’s logo on their skin, they were told, they’d get 100…