One of the biggest challenges that you can face as a marketer is to reach your target audience effectively. In fact, the main goal of marketing is to convey the right message to the right people. And to do that right, you need to learn how to reach your target audience effectively. If you market…

As we already know, LinkedIn allows you to access important articles and posts which are relevant to you through your daily feed. It helps you to develop a strong digital footprint, which is essentially your personal brand. It helps you research companies and industries, find and apply for jobs, and build a strong professional network….

What is social media management? Before we go into the tools to use, we should first explain what social media management is and why it’s so important. Social media management simply refers to a platform or tools that reduce the amount of effort it takes to use social media effectively. They streamline processes and create…

  Knowing why you should be using hashtags is one thing, but finding hashtags to use is something entirely different. If you are using the wrong hashtags for your posts, you won’t receive the proper engagement or brand building you wish to achieve. Here are five great ways you can find the right hashtags for…

It’s no secret that #hashtags are one of the best ways to share and grow your business brand awareness and to leverage your engagement on social media. Hashtags make it easier to find and follow discussions about trending topics, people, promotions, events etc. When you use hashtags that are relevant to your post, topic or…

With over 800 million monthly users, Instagram is definitely one of the most popular and fastest growing social media platforms.  Instagram is a picturesque virtual wonderland that, if done correctly, can really help you grow your following and boost your sales! It’s not always easy to manually grow your brand, as it can consume lots…

There are 3 types of people in the world: People who use hashtags regularly and have mastered their use People who kind of get it, but aren’t too sure People who have no clue what they are (or still think it’s called the pound button or a game of tic-tac-toe) If you use social media…