What Makes Keyword Research So Crucial To SEO?

Keyword research is essential for your SEO strategy – that is no longer debatable. It is not just about ranking highly for keywords, but also about ranking highly for “good” keywords. This is where keyword research comes in as it will help optimize your marketing strategy. What is it all about? Keyword research is the process…


10 SEO Facts You Need To Know For Your Small Business Website

SEO (Search Engine Optimization) is crucial for any small business website! You may recall, we previously mentioned the importance of investing in SEO – in which we explained that having a professional help you with SEO can definitely make a difference, especially if you don’t understand the complexities behind SEO (which can get confusing for anyone)….


7 Clever Ways To Use Your Reviews

Online customer reviews are crucial when it comes to consumer purchasing decisions – in fact, they’re almost as trusted as personal recommendations. Typically, by the time someone has started looking at reviews, they’ve already figured out their need/want, and are now in the process of selecting a business or specific product. Becuase of this, your reviews need…


How to increase your search engine ranking on Google

How Google determines the ranking of search results: Google determines where to rank your website in their search engine by using three main components which are the following: crawling, indexing, and serving. Crawling is the process of which Googlebot uses a specific algorithm finding new and updated pages adding them to the Google index. Indexing…


Why you need an SSL certificate

What is an SSL certificate Stands for Secure Sockets Layer, an encryption technology – when installed on a web server, it activates the green padlock and the https protocol and allows secure connections from a web server to a browser. Typically, SSL is used to secure credit card transactions like when shopping online, data transfer…


Things you can do to help your business in 2017

2017 is the year to grow and expand your business with some marketing help. Here are some things you can do that will help you achieve your goals: Start your social media: Social media is one of the foundations for your business. Help your business grow by marketing on websites like Facebook, Twitter and Instagram…