One of the biggest challenges that you can face as a marketer is to reach your target audience effectively. In fact, the main goal of marketing is to convey the right message to the right people. And to do that right, you need to learn how to reach your target audience effectively. If you market…

Using Google Ads (formerly known as Google Adwords) might be the most profitable decision you make for your business. This is not an exaggeration. Google owns nearly 75% of search engine market share. People turn to the platform to search 3.5 billion times a day for all their search needs. That means every second there…

What is social media management? Before we go into the tools to use, we should first explain what social media management is and why it’s so important. Social media management simply refers to a platform or tools that reduce the amount of effort it takes to use social media effectively. They streamline processes and create…

If you want people to find your business while searching on Google, you need to write your content with SEO strategy know-how. Many businesses fail to use good SEO practices or fail to invest the time to learn SEO simply because it seems too hard. But trust us, it’s only difficult before you’ve tried. Understanding…

Getting things done faster and efficiently is the ultimate win for any business. The more tasks you can simplify or even automate, the more time you have to focus on your business and growth. Because we love to see business owners succeed, we compiled a list of 12 online business tools that we love, in order to make…

Google loves fresh content! Therefore, it goes without saying that every business should include a regularly updated blog on their website! Blog posts should always consist of valuable and useful information for your reader, and it should be interesting to read. However, in order to make your blog posts successful, there are 6 elements each post should…

Ask anyone to find information online and what do you normally say? “Google it”! Google is the leader for search – with 3.45 billion searches per day! This is why having your products and services found on Google is so important. However, 86% of those searching Google never go beyond page 1 of results. This…

Everyone is online nowadays, so of course – social media is one of the best (free) marketing tools for your business, no matter what niche or industry you are in. If you have not yet taken the time to create and use social media accounts you are missing out on huge marketing and branding opportunities for your…

Website traffic and SEO works in a sense, just like real “traffic”. Imagine you are at an intersection, at a red light (Google). Just beyond that red light is your destination (your website). In order to get to that destination, you need the light to turn green. That light is powered by the main control…

If your business website has a blog, you are off to a great start and you obviously understand the importance of business blogging. If you do not have one by now – make sure to start one asap! Sadly, so many businesses fail to take advantage of the enormous marketing potential of their blogs. Having a blog…