How to increase your search engine ranking on Google

How Google determines the ranking of search results: Google determines where to rank your website in their search engine by using three main components which are the following: crawling, indexing, and serving. Crawling is the process of which Googlebot uses a specific algorithm finding new and updated pages adding them to the Google index. Indexing…


Why you need an SSL certificate

What is an SSL certificate Stands for Secure Sockets Layer, an encryption technology – when installed on a web server, it activates the green padlock and the https protocol and allows secure connections from a web server to a browser. Typically, SSL is used to secure credit card transactions like when shopping online, data transfer…


Things you can do to help your business in 2017

2017 is the year to grow and expand your business with some marketing help. Here are some things you can do that will help you achieve your goals: Start your social media: Social media is one of the foundations for your business. Help your business grow by marketing on websites like Facebook, Twitter and Instagram…


What Is Pay-Per-Click Marketing?

If you own a website, and you’re looking for ways to get more traffic, chances are you’ve come across the term pay-per-click marketing. But what is it, precisely? After all, if you’re paying money for something that might work, but you don’t know how, it’s the same as sitting down at a baccarat table in Vegas, throwing…


How to Create Successful Pay Per Click Campaigns

Pay Per Click (PPC) advertising can be a fast way to generate traffic to your website and increase sales. Your company pays a search engine like Google or Bing to display an ad for your services during a regular search for keywords connected to your products. However, when improperly managed, PPC campaigns can be costly…


Seven Google Analytics Hacks To Help You Understand Your SEO Performance

Google Analytics is one of the most powerful tools you have at your disposal. It monitors every aspect of SEO performance. Yet thousands of web owners refrain from using the program. At first glance, it looks complicated, but by using these simple functions you can gain a deeper insight into how you’re performing in the…


Four Super Secret SEO Tactics To Help You Rank Better

We’ve all heard of META tags and titles; every Webmaster and their cousin know about keywords and stuffing them in the right places to get rankings. But, there do exist some not so common search engine optimization techniques that can help you rank better. Secret Tactic #1 – META rel=canonical Google hates duplicate content and…


Monitor your website traffic using Google Analytics

Google Analytics is a free tool from Google that provides detailed and very useful information about your website traffic and the effectiveness of your marketing efforts. You can attach tracking tags to campaigns so that you can properly monitor them in Google Analytics. This is important because without such data it will be nearly impossible…