The In’s and Out’s of Logo Design

A good logo design just makes sense. It should feel simple, unforced, a ‘natural’ choice. But as with most things that appear effortless, a lot of energy, thought, and effort goes into their execution. Logos should be distinctive, appropriate, practical, graphic, and it should convey the owner’s intended message. A concept or “meaning” is usually…


9 Logo Trends to Watch in 2020

Creating an effective and memorable logo isn’t about following trends. It’s about distilling the unique essence and personality of your brand into an instantly recognizable emblem. That said, great design does not exist within a very tiny box! Looking at what’s working for other brands can help spark ideas that you can put your own…


What is Graphic Design

Let’s clear something up. We know that many people don’t understand graphic design. Some people might think that all a graphic designer does is scout out funky glasses and drink craft beer and think of how they can fit their latest design breakthrough into 140 characters. Some of this is true, but the heart of graphic…


The Dreaded Logo Design – Made Easy

Starting your own business can be one of the most stressful undertakings in your life. It falls somewhere between (or over/under) getting married and buying a house according to most baby-boomers, or online stress tests like this one. The good news is that if your business is successful you can make your own hours and…


Graphic Design and Branding: New Trends for 2013

Digital media is expanding. Now it’s starting to take hold and traditional branding methods are migrating to the online world. With the increasing prominence of branding, designers and companies are looking for alternative ways of standing out from the crowd. It’s giving designers additional creative freedom and the ability to take more risks. This is…