One of the biggest challenges that you can face as a marketer is to reach your target audience effectively. In fact, the main goal of marketing is to convey the right message to the right people. And to do that right, you need to learn how to reach your target audience effectively. If you market…
If you want people to find your business while searching on Google, you need to write your content with SEO strategy know-how. Many businesses fail to use good SEO practices or fail to invest the time to learn SEO simply because it seems too hard. But trust us, it’s only difficult before you’ve tried. Understanding…
The purpose of any business website is simple – get people to learn about your products/services, and convert those visitors into customers. The conversion of these new prospective customers can come in multiple forms, like purchases, email signup or lead submission. To achieve this, you need to keep the visitors interested and on your website as…
Take a scroll through Facebook, Twitter, and Instagram and you will notice that video content is dominating. In 2017 alone, social media video advertising grew by 130%. In fact, social media platforms actually prefer video content over plain text or photos. Video content also is beneficial for your website and blog! Videos increase time spent…
As we all know by now, video is crucial in digital marketing. While Facebook and Instagram are improving their video experience, the leader still remains YouTube. However, it can be difficult to get seen on YouTube with the billions of videos that are already there. So, are there secrets to ranking on YouTube? You bet ‘cha!…
You have probably heard the news by now (or noticed the brand new icon on your Instagram home page) – the creators of Instagram recently launched a brand new application – Instagram TV (IGTV). Instagram TV network allows you, the IG user, to view and upload longer, higher quality videos and better connect to your…
As 2017 comes to a close, it is time to think about the future and crushing it in your business! Previously, we gave you a small glimpse of 4 Digital Marketing Trends to Watch in 2018. While social media is a huge factor in your marketing and should not be ignored – your website is…
If you have been keeping up with our blog posts, you may remember that last month, we explained 8 reasons you should be using video for your business. We noticed that got some wheels turning with readers, which is awesome! However, we know that sometimes trying to figure out exactly what to create can be…
If you have not already started using Facebook Live, Instagram stories or YouTube for your business, or if you have set one up but have not yet really utilized it, now is the time! Customers are searching for your products/services and video makes a huge impact on the chances that you are seen and found….
Video marketing is one of the most powerful ways to give your business a boost. Our team of video production specialists at Caspian Services can transform any vision into high quality, professionally shot video content. Our marketing masters are ready to generate more traffic, more leads, and a better return on investment through video content…