Are you listening to your audience?

When we have been in a certain industry for so long, our brains become ingrained with the industry terms and lingo. While this may be a plus for you in your field – we forget that the majority of our customers and prospective clients (audience) don’t  use the industry lingo. This is important to note…


Tips for responding to negative Yelp reviews

Business has been going great and you couldn’t be happier. You are online and decide to look your business up and you see it – a bad yelp review. Don’t despair! You can remedy this situation. A bad review is not the end of the world! Sometimes they work a great purpose and are actually…


10 Customer Service Skills to Master

Whether you are a solopreneur or you own a multi-million dollar company, customer service is the most important part of any business! This should really be one of your top priorities! Customer service builds trust and brand awareness, attracts new customers and reduces problems.   According to Forbes: 86% of buyers will pay more for…