9 Tips To Increase Customer Loyalty

When running a business, it is important to focus on new customer acquisition. However, did you know that it can cost up to 7x more than customer retention? While you should be working hard to grow your customer base, it’s important to remember the value behind customer retention and brand loyalty. According to internal research from the SumAll (a…


5 Reasons Customers May Turn Away

It can take years to build a reputable and trustworthy reputation for your business – yet it can take minutes to lose a loyal customer.  Customer service is a vital component of any business and should always be the top priority with your sales & customer service team. In order for any business to succeed you need…


Are you listening to your audience?

When we have been in a certain industry for so long, our brains become ingrained with the industry terms and lingo. While this may be a plus for you in your field – we forget that the majority of our customers and prospective clients (audience) don’t  use the industry lingo. This is important to note…


Tips for responding to negative Yelp reviews

Business has been going great and you couldn’t be happier. You are online and decide to look your business up and you see it – a bad yelp review. Don’t despair! You can remedy this situation. A bad review is not the end of the world! Sometimes they work a great purpose and are actually…