When running a business, it is important to focus on new customer acquisition. However, did you know that it can cost up to 7x more than customer retention? While you should be working hard to grow your customer base, it’s important to remember the value behind customer retention and brand loyalty. According to internal research from the SumAll (a…
One important item that should never be forgotten while planning time out of the office (for vacation, holiday closures, business trips, etc.) is the “out of office email reply” for those contacting you. It is important to make sure you let people know when you will knowingly be away from the office for an extended length of…
Your customers are gems! If they have a great experience with your business, they will remain loyal to you. Also, they are your most valuable resource for obtaining new customers, their word of mouth marketing is the best free marketing you can have! You need to make sure that you are treating your customers right and…
It’s bound to happen. You log into social media, check your notifications and find a negative comment! Human nature kicks in, and you want to respond and defend your brand/product quickly. But, wait! Before you proceed and respond, take a moment to read these tips to help you better manage the comments and your response. Your…
This weekend marks the start of Fall as well as the start of the holiday shopping season! According to the NRF (National Retail Federation), 40% of consumers begin their holiday shopping before Halloween each year. And, the average shopper does 44% of their holiday shopping online. Therefore, it is important that you are prepared for holiday sales…
It can take years to build a reputable and trustworthy reputation for your business – yet it can take minutes to lose a loyal customer. Customer service is a vital component of any business and should always be the top priority with your sales & customer service team. In order for any business to succeed you need…
With so many social media platforms out there – choosing the right one for your business can be difficult. You don’t want to spend thousands of dollars to market on Instagram if your target audience demographic is nowhere to be found on there, right?!? Of course not, the best thing to do is to understand…
When we have been in a certain industry for so long, our brains become ingrained with the industry terms and lingo. While this may be a plus for you in your field – we forget that the majority of our customers and prospective clients (audience) don’t use the industry lingo. This is important to note…
Business has been going great and you couldn’t be happier. You are online and decide to look your business up and you see it – a bad yelp review. Don’t despair! You can remedy this situation. A bad review is not the end of the world! Sometimes they work a great purpose and are actually…
Did you know that having a blog on your business website can be a game changer for your traffic? Yes, that’s right! A blog is another one of those “must-haves” in regards to your marketing strategy. Too many businesses don’t have a blog on their website and are missing out on generating additional traffic to…