It’s no secret that these past four months have been a whirlwind for businesses big and small across our nation. The Coronavirus has caused many companies to close their doors temporarily, and others for good. Whereas, some businesses are beginning to open again under strict guidelines outlined by the CDC and WHO. Even as companies…
We’ve all heard of Yelp, whether it’s a helpful website that told you not to eat at that new Italian restaurant or the one that told you the best pizza is actually found in a hole-in-the-wall off of Birch Street. But Yelp is so much more than just a place to find a good, or…
Christmas is a season of giving, kindness, and of course, marketing! Christmas marketing campaigns have become very popular and common. In fact, the holiday season wouldn’t be complete without advertisements on TV and social media platforms. This is mainly because, over the years, brands have learned to use this festive season to their advantage. This…
Every good brand knows consumer trust and loyalty can’t be bought or won through snazzy marketing—it’s something that you earn. While it’s relatively simple to win sales through promotions or rewards, getting someone to truly believe and get behind your brand requires a deeper and more genuine connection. This is why brands are starting to…
When running a business, it is important to focus on new customer acquisition. However, did you know that it can cost up to 7x more than customer retention? While you should be working hard to grow your customer base, it’s important to remember the value behind customer retention and brand loyalty. According to internal research from the SumAll (a…
One important item that should never be forgotten while planning time out of the office (for vacation, holiday closures, business trips, etc.) is the “out of office email reply” for those contacting you. It is important to make sure you let people know when you will knowingly be away from the office for an extended length of…
Your customers are gems! If they have a great experience with your business, they will remain loyal to you. Also, they are your most valuable resource for obtaining new customers, their word of mouth marketing is the best free marketing you can have! You need to make sure that you are treating your customers right and…
It’s bound to happen. You log into social media, check your notifications and find a negative comment! Human nature kicks in, and you want to respond and defend your brand/product quickly. But, wait! Before you proceed and respond, take a moment to read these tips to help you better manage the comments and your response. Your…
This weekend marks the start of Fall as well as the start of the holiday shopping season! According to the NRF (National Retail Federation), 40% of consumers begin their holiday shopping before Halloween each year. And, the average shopper does 44% of their holiday shopping online. Therefore, it is important that you are prepared for holiday sales…
It can take years to build a reputable and trustworthy reputation for your business – yet it can take minutes to lose a loyal customer. Customer service is a vital component of any business and should always be the top priority with your sales & customer service team. In order for any business to succeed you need…