When it comes to receiving a new client or customer for your brand, nothing is more sincere than getting it from a referral or better yet, a customer review like with Yelp. There is great power in receiving a positive review. And there is also knowledge gained when your company receives a not-so-good review because it allows you to learn and grow your business to better serve your customers. As a business owner, Yelp has immense values to help grow your clientele and a powerful marketing tool to get an influx of customers to your business.
Benefits of Yelp
Having a Yelp business page serves many benefits to help your company attract and retain customers. For local small businesses and brick-and-mortar stores, utilizing Yelp should be a necessity. Fit Small Business provides a great step-by-step guide for how to set up your business page as well as a breakdown of the different plans available if you need to get started. There are more than 130 million users on Yelp a month, which provides great value to increase brand awareness and gain new customers.
Having an amazing website is key when establishing your brand but, believe it or not, that is not the only way new customers and clients will find you. If a potential customer comes across your business and is intrigued to use your services or purchase your products they are likely to see what others are saying about you with online reviews. In fact, 97% read reviews for local businesses with 90% of viewers claimed that positive online reviews influence buying decisions. Plus a one-star increase in Yelp rating leads to a 5-9% increase in revenue. Therefore, getting those five stars is key. People want to know that they will be treated with respect and great customer service and are sometimes even willing to pay more for it.
For local businesses, many people go to Yelp first when looking for a restaurant, auto repairs, or even digital marketing agency like us! Having a high-quality Yelp page can increase the chance of your business being found. At Caspian Services, we are a proud agency partner with Yelp and have become better in helping other businesses grow themselves. Don’t just take our word for it. Read our Yelp reviews and see for yourself. We are here to help with your digital marketing needs. If you’re interested in working with us, connect with our team of experts to learn more to get started with Yelp today!