How To Write The Perfect Email

Contacting people nowadays is not the same as it used to be, however it is definitely faster!  Email is now the way we reach out to other professionals or customers. While it may be fast and easy, we don’t always do it “right” or “professionally”. The ease of emailing can sometimes lead to grammatical errors,…


Finding your ideal customer

The most important activity of any business owner / entrepreneur is to clearly identify the best customers for your product or service, and then focus all marketing, advertising and sales efforts on this particular type of customer. The greater clarity you have with regard to your ideal customer, the more focused and effective your marketing…


7 tips to getting FREE publicity for your business

Any business owner would love to get publicity for their company. However, for many businesses that becomes financially unattainable – especially for a small business with a very small or no marketing budget. Let’s be honest – how many startups or small businesses have a budget to carry out a national TV commercial like the…


10 Customer Service Skills to Master

Whether you are a solopreneur or you own a multi-million dollar company, customer service is the most important part of any business! This should really be one of your top priorities! Customer service builds trust and brand awareness, attracts new customers and reduces problems.   According to Forbes: 86% of buyers will pay more for…