We all know that using visuals are necessary components in online marketing. When posting on social media – posts with images, videos, memes, gifs, etc – receive 650x more engagement than those without! Guess what? You don’t have to be a designer to make your own memes and data illustrations or edit photos into beautiful…

Are you still contemplating on whether or not you should really build a website for your business? Do you believe it is just a waste of time or money? Or maybe you are ready, it’s just not on the top of your priority list? Well, it’s time to stop contemplating or placing it on the…

Let’s be honest – some days, no matter how hard we try, we just can’t get inspired and it kills our productivity! It happens to everyone. No matter how much you love what you do, every once in awhile we can have an off day (or week). Don’t beat yourself up over it. Today, we…

Contacting people nowadays is not the same as it used to be, however it is definitely faster!  Email is now the way we reach out to other professionals or customers. While it may be fast and easy, we don’t always do it “right” or “professionally”. The ease of emailing can sometimes lead to grammatical errors,…

If you haven’t noticed by now, GIF’s are everything! Although GIF’s have been around for many many years (and always pretty popular),  this year it is making its mark and has become one of the biggest digital marketing trends for 2017! What is a GIF? GIF is an acronym that stands for: Graphics Interchange Format….

The most important activity of any business owner / entrepreneur is to clearly identify the best customers for your product or service, and then focus all marketing, advertising and sales efforts on this particular type of customer. The greater clarity you have with regard to your ideal customer, the more focused and effective your marketing…

Any business owner would love to get publicity for their company. However, for many businesses that becomes financially unattainable – especially for a small business with a very small or no marketing budget. Let’s be honest – how many startups or small businesses have a budget to carry out a national TV commercial like the…

Recently, on our blog, we gave you 7 reasons your business needs a blog and we explained why it is so important to helping you draw in new customers. We understand that sometimes coming up with some ideas for blog posts can be hard, especially if you are just starting out. So today, we wanted…

Whether you are a solopreneur or you own a multi-million dollar company, customer service is the most important part of any business! This should really be one of your top priorities! Customer service builds trust and brand awareness, attracts new customers and reduces problems.   According to Forbes: 86% of buyers will pay more for…

You may feel that building an email list is not important, or is not a “priority” in growing your business. However, an email list is crucial for long-term success. Email marketing is one of the highest impacting ways (with a low cost) to deliver your marketing messages to current customers and prospects. Email lists have…