Your website is no longer just a website – it is the virtual face of your company. Consumers will decide within seconds of visiting your site if they will want to possibly use your services or make a purchase from you or not. Attractive websites with easy navigation have been proven to increase traffic, revenues, and sales…
There is nothing worse than showing up to a tradeshow and realizing you have forgotten essential items, especially if you are out of town! Trade shows get busy and hectic and you need to not only be prepared – you need to stand out! If you are planning on exhibiting your business at a trade show,…
Writing emails has become one of the preferred and most effective ways to communicate in our busy world – and it is also one of the best ways to keep track of your conversations and refer to them as needed for valuable information. Email etiquette should be used in all correspondence – whether it’s with your…
Everyone is online nowadays, so of course – social media is one of the best (free) marketing tools for your business, no matter what niche or industry you are in. If you have not yet taken the time to create and use social media accounts you are missing out on huge marketing and branding opportunities for your…
It can be difficult for most businesses to create a truly engaged Facebook business page without an advertising budget. Especially with all of the new algorithm changes, which have made it so much harder for you businesses page and posts to be seen, unless you “boost” (sponsor) the content. This many times leads to frustration and…
There are over a billion websites online using the WordPress platform! Why? Because it is so user-friendly and very customizable. Truth be told, you can accomplish almost anything you want with it. How do you customize your WordPress site so easily? With plugins! A plugin is a piece of software containing a group of functions that can be…
SEO (Search Engine Optimization) is crucial for any small business website! You may recall, we previously mentioned the importance of investing in SEO – in which we explained that having a professional help you with SEO can definitely make a difference, especially if you don’t understand the complexities behind SEO (which can get confusing for anyone)….
Spring is in the air! Now, is the perfect time to start thinking about a few exciting Spring marketing ideas for your business. If you need a little inspiration, stick around – we have put together some fun ideas for Spring marketing campaigns, and we are sharing them with you today! Run a fun contest: …
Running a business is not always easy. Although we love what we do, as entrepreneurs, we are constantly putting out fires and juggling multiple tasks – which can definitely become stressful and at times we can lose that motivation that drives us. Sometimes we just need to take a step back and find a little…
With over 800 million monthly users, Instagram is definitely one of the most popular and fastest growing social media platforms. Instagram is a picturesque virtual wonderland that, if done correctly, can really help you grow your following and boost your sales! It’s not always easy to manually grow your brand, as it can consume lots…