Christmas is a season of giving, kindness, and of course, marketing! Christmas marketing campaigns have become very popular and common. In fact, the holiday season wouldn’t be complete without advertisements on TV and social media platforms. This is mainly because, over the years, brands have learned to use this festive season to their advantage. This…

The world was in a frenzy! People across the world were unable to access Facebook, Instagram, Messenger, and Whatsapp for approximately 14 hours. Although it may seem silly to watch the world have a meltdown over the inability to post a photo of what they had for lunch that day, the biggest effect was probably felt most by…

One important item that should never be forgotten while planning time out of the office (for vacation, holiday closures, business trips, etc.)  is the “out of office email reply” for those contacting you. It is important to make sure you let people know when you will knowingly be away from the office for an extended length of…

One of the biggest mistakes a business usually makes is not taking the time to build their email list. Imagine for one minute that Facebook (or any/all other social media platform you use for business) decides to close down or remove your business account. It’s gone. All of your contacts – gone. All of the…

Writing emails has become one of the preferred and most effective ways to communicate in our busy world – and it is also one of the best ways to keep track of your conversations and refer to them as needed for valuable information. Email etiquette should be used in all correspondence – whether it’s with your…

It’s important to always continue to grow your email subscriber list. It is equally as important to send them emails – this keeps you in their face. Whether you have a few email subscribers or thousands, sometimes it can be difficult to come up with ideas on what to send your subscribers and keep them…

Contacting people nowadays is not the same as it used to be, however it is definitely faster!  Email is now the way we reach out to other professionals or customers. While it may be fast and easy, we don’t always do it “right” or “professionally”. The ease of emailing can sometimes lead to grammatical errors,…

Did you know that having a blog on your business website can be a game changer for your traffic? Yes, that’s right! A blog is another one of those “must-haves” in regards to your marketing strategy. Too many businesses don’t have a blog on their website and are missing out on generating additional traffic to…

You may feel that building an email list is not important, or is not a “priority” in growing your business. However, an email list is crucial for long-term success. Email marketing is one of the highest impacting ways (with a low cost) to deliver your marketing messages to current customers and prospects. Email lists have…

Developing a small business is a lot like growing a plant. You have to make sure that it has everything it needs to develop over time. While a plant needs sunlight, water, and soil, your business needs customers, marketing and action plans. When you start to gain momentum, it is important that you focus on…