5 Reasons Why User Experience is Important for Your Business

UX (user experience) design is a popular business buzzword right now — but what does it really mean? And how can your business benefit? Before we dive into why UX design is important for your business, let’s take a second to clarify what it actually is. Essentially, UX designers take a holistic approach to creating…


How To Use Your Facebook Cover as a Marketing Tool

Don’t be dismissive of that familiar presence at the top of your Facebook page. The humble Facebook cover (or ‘banner’, as it’s otherwise known) is valuable marketing real estate. Why, you ask? Well, to state the obvious, it’s approximately eight times the square footage of your profile pic. It’s the very first thing that meets…


6 Ways to Reach your Target Audience Effectively

One of the biggest challenges that you can face as a marketer is to reach your target audience effectively. In fact, the main goal of marketing is to convey the right message to the right people. And to do that right, you need to learn how to reach your target audience effectively. If you market…


57 Fun Questions To Ask Your Followers + Boost Engagement

Engagement is key to connecting with your audience – no matter which platform you choose! Social media, blogs, vlogs, newsletters etc. When you engage with your buyers and your audience, you are not only grabbing their attention – you are building a relationship and creating long-lasting and trusting customers/clients.  An important thing to remember regarding…