Top Content Marketing Trends to Watch for in 2020

The New Year is officially here, it is clear that content creation is the way of the future for business. We can safely say that creating high quality, custom content will become more important moving forward – but just like everything, it will also continue to adapt. There is no doubting the effectiveness of content…


16 Proven Tips for Creating Killer Website Content

Today, we start with a story that comes with a lesson on creating the perfect website. Many websites are developed when the decision-makers gather around the conference table and begin brainstorming. “Our website should include our mission statement so visitors know what guides us,” says one executive. “It should look and sound professional, so let’s…


Christmas Marketing Campaigns That Can DOUBLE Your Sales

Christmas is a season of giving, kindness, and of course, marketing! Christmas marketing campaigns have become very popular and common. In fact, the holiday season wouldn’t be complete without advertisements on TV and social media platforms. This is mainly because, over the years, brands have learned to use this festive season to their advantage. This…


Authentic Marketing: A Guide to Gain Customer Trust

Every good brand knows consumer trust and loyalty can’t be bought or won through snazzy marketing—it’s something that you earn. While it’s relatively simple to win sales through promotions or rewards, getting someone to truly believe and get behind your brand requires a deeper and more genuine connection. This is why brands are starting to…


5 Reasons Why User Experience is Important for Your Business

UX (user experience) design is a popular business buzzword right now — but what does it really mean? And how can your business benefit? Before we dive into why UX design is important for your business, let’s take a second to clarify what it actually is. Essentially, UX designers take a holistic approach to creating…


How To Use Your Facebook Cover as a Marketing Tool

Don’t be dismissive of that familiar presence at the top of your Facebook page. The humble Facebook cover (or ‘banner’, as it’s otherwise known) is valuable marketing real estate. Why, you ask? Well, to state the obvious, it’s approximately eight times the square footage of your profile pic. It’s the very first thing that meets…


6 Ways to Reach your Target Audience Effectively

One of the biggest challenges that you can face as a marketer is to reach your target audience effectively. In fact, the main goal of marketing is to convey the right message to the right people. And to do that right, you need to learn how to reach your target audience effectively. If you market…


57 Fun Questions To Ask Your Followers + Boost Engagement

Engagement is key to connecting with your audience – no matter which platform you choose! Social media, blogs, vlogs, newsletters etc. When you engage with your buyers and your audience, you are not only grabbing their attention – you are building a relationship and creating long-lasting and trusting customers/clients.  An important thing to remember regarding…