The Importance of Yelp for Businesses

Yelp on laptop screen.

We’ve all heard of Yelp, whether it’s a helpful website that told you not to eat at that new Italian restaurant or the one that told you the best pizza is actually found in a hole-in-the-wall off of Birch Street. But Yelp is so much more than just a place to find a good, or not so good, meal. It also can help you decide on what businesses are good to work with, what hotels to stay in, and so much more!

On the other side of the curtain is a whole array of business tools designed to bring more customers through your doors. Functioning much like a social media account, Yelp for Business Owners lets you post pictures, interact with customers, and even buy targeted advertising to help grow your business.

So let’s dig a little deeper into some statistics that come with having your business on Yelp…

Did you know, that according to a study done by SurveyMonkey, 97% of people spend money with a business they found on Yelp? 97%! That’s a lot of people!

To go even further, people on Yelp are not taking their time; they mean business. 51% of users will transact with the business they deem worthy within a day and 90% transact within a week!

Stats Stats


Those are stats you can’t ignore!

The Yelp Facts

In late 2019, a survey of adults in U.S. found that 93% of people on Yelp compare multiple businesses before they make a decision. Now you might be asking, “Well what do Yelp users value when they are comparing businesses?” Here’s the facts:

  • 75% valued seeing that a business has a business or trade license
  • 71% valued the ability to request a price estimate online
  • 69% valued seeing pictures and costs of completed prices
  • 58% valued knowing about unique characteristics, such as being open late or being family-owned

Did you know that?


This survey also found that 92% of people on Yelp are looking for businesses local to them that they can return to again and again. And as many people know, word of mouth is so important when it comes to businesses and the facts back that up; 80% of people reported that they share the businesses they find, and love, on Yelp with their friends and families.

PSA: This may or may not come as a surprise to you but this survey also revealed that Yelp is the most influential and most trustworthy over online platforms used to find businesses like Google, Facebook, TripAdvisor, and HomeAdvisor.

And it also helps businesses generate the most leads! On average there are over 18.5 million searches and page views in a month! That’s a very generous amount of people who your business can be in contact with.

What does this mean?

It means it’s time for you to invest in Yelp! It’s so beyond worth it to put a little more money in your budget each month to help your business stand out amongst the crowd.

How will you do that you might ask? Call us!

At Caspian Services we know the ins and outs of Yelp! We are a Yelp Advertising Partner, which means we can offer you and your business exclusive benefits and other offers that will help you utilize Yelp to its fullest potential.


We can take managing Yelp right off your plate because we take care of everything; from ads to listings, Caspian Services can handle it all!

Contact us today¬† so we can get started on working on your Yelp business account, together! Let’s get you more business!

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