A good logo design just makes sense. It should feel simple, unforced, a ‘natural’ choice. But as with most things that appear effortless, a lot of energy, thought, and effort goes into their execution. Logos should be distinctive, appropriate, practical, graphic, and it should convey the owner’s intended message. A concept or “meaning” is usually…

Creating an effective and memorable logo isn’t about following trends. It’s about distilling the unique essence and personality of your brand into an instantly recognizable emblem. That said, great design does not exist within a very tiny box! Looking at what’s working for other brands can help spark ideas that you can put your own…

Starting your own business can be one of the most stressful undertakings in your life. It falls somewhere between (or over/under) getting married and buying a house according to most baby-boomers, or online stress tests like this one. The good news is that if your business is successful you can make your own hours and…