Graphic design trends 2020 are here and about to steal your heart!
Year 2020 has only been around for a couple of weeks now but everyone has been wondering what the world of graphic design will look like for the rest of this year. Undoubtedly, graphic design has always been a field of deep admiration and huge inspiration to many, therefore we all look forward to new changes and trends. We’ve done some deep research to try to spot a few particular trends which are expected to boom this year, so keep reading to find out!
Design Trends 2020
3D depth and realism
The 3D trend reached its peak in 2019 and it certainly won’t fade away so quickly. Thanks to the opportunities of modern technology and software capabilities, in 2020, we will keep seeing more awesome 3D graphic design compositions. Moreover, in order to be more creative, designers will often combine it with other realities, such as photos and 2-dimensional objects.
Lately, we’ve been seeing a tendency of graphic and web designers using a monochromatic color effect on pictures. Remember the duo-tone craze from graphic design trends 2017? It turns out, the trend has now evolved into an even more simplified version. A monochrome color filter is widely used on photos or partial elements in graphic composition.
Using metallic materials in graphic design has established as ultra trendy for branding identity and product design. By rule, this trend requires a minimalist overall design, since the focus falls on the metallic effect itself. We’re noticing the designers mostly use gold – it conveys luxury, class, and good taste. But the metallic effect can also be achieved by using shiny surfaces over matte surfaces in any color. To make the effect even more impressive, branding specialists combine this trend with relief engraving for brand identity physical materials such as business cards.
In order to create more innovative and modern compositions, designers are playing with typography big time. This trend is expected to flourish in 2020. Figuratively and literally! Decorated with beautiful flowers, geometric shapes, and more creative elements, artistic typography is certainly the perfect solution to nail the attention. Combined with the maxi typography trend from graphic design trends 2019, artistic typography in 2020 will really stand out.
Speaking of maxi typography, the trend has certainly proved as a stable one and we’ll keep seeing it. In fact, in 2020 maxi typography will be so maxi that designers will split the words into multiple lines.
When it comes to thickness, the rule is – the thicker, the better. Heavy fonts and lettering are already flooding the world of graphic design. We see them in logos, on posters, on web designs, and even on package design. Once again, the letters will be huge, and may even go beyond the composition’s edges.
Another huge trend about typography for the upcoming year would be drawing shapes with it. What do we mean? Twirls, circles, or simply curves following the curves of other elements in the design. The shapes can be 2-dimensional and even 3-dimensional. A big hit is creating 3D objects with words such as cubes, stairs, and more. Semi-transparency in typography is also quite trendy. In 2020, we will be seeing it in different forms. Sections of words overlapping one another, “double typography” with the second copy being transparent, or simply semi-transparent typography over photos and other elements of the design composition.
Image and text masking
Image and text masking isn’t a new technique to the design world but it still looks quite modern in 2020. As it leaves a big portion of the image behind unrevealed, it helps achieve a mysterious and minimalist look. In 2020, designers will keep creating compositions with image and text masking, of course sticking to maxi typography for the latter in order to achieve the desired effect.
The trend of outline typography and elements which have been quite mass during 2018 and 2019 is now evolving into fully illustrated and animated line art patterns and designs. In its essence, line art is a schematic, simplified illustration style. As such, it is great for conveying concepts and ideas. It looks clean, elegant, and unobtrusive. Line art is one of the preferred decoration styles in graphic design trends 2020.
Collages of drawings and photos
We’ve been witnessing a quite interesting and creative trend in graphic design which reminds us of the drawings we used to make on our notebooks in school, i.e. doodling. Doodling has started as a fun trend in the world of illustration but quickly became such a hit that we see it on designs all over the web.
When used in graphic design, doodling helps to achieve a more informal, personalized, handcrafted, and overall fun feeling of the composition.
Designers have been combining real-life photos with simple illustrations replacing parts of the photo or interacting with the photo. Similar to the doodling trend but with a quite bigger portion for the creativity part. The innovative trend is definitely one we will be seeing in 2020, as it predisposes for huge creativity and opportunities to create a unique piece.
Using illustrations in graphic design isn’t anything new. In fact, designers often incorporate illustrations to convey concepts and ideas and communicate messages better. When it comes to graphic design trends 2020, simple illustrations will be a top choice.
The lack of detail allows designers to focus not on the art itself but the message it conveys. In 2020, illustrations in design will often look oversimplified, sketchy, and even… childish.
Isometric illustrations have been in the listing of trends for many years, and logically, they have gone through many transformations. Often used for info-graphic design, web design, and presentation design, they are a preferred style because of their capability to illustrate a 3-dimensional object on a 2-dimensional surface.
In 2020, motion is everything. Isometric graphic design evolves into a fully animated and super engaging visual solution. The translation of 3D objects over 2D surfaces lately has become more real than ever. We expect that isometric design will keep evolving to a point where it looks like an actual 3D which moves and plays with the audience.
Earthy colors: a sense of vintage
Everything new is a well forgotten old. However, it’s definitely hard to forget the amazing 50’s and the following trend confirms this. The 50’s are a huge source of inspiration for designers. By using earthy color nuances and hand-drawn ink illustrations, web and graphic designers are creating compositions that convey the home-feeling of 50s’ designs.
The vintage style is also used in brand identity and package design, typography and lettering. It seems that in 2020, we will be experiencing a blast from the past. Well, at least when it comes to graphic design.
Patterns and textures
Patterns and textures were off the stage for quite a bit when flat design reigned the web. Now we see a rise in the use of patterns and texture but not necessarily used in the traditional way. Combining several patterns in one design or only sections of pattern covering the screen will be the norm in 2020.
Everyone involved in graphic design and art will tell you – it all comes down to basic geometric shapes. And since many designers are aiming for simplicity in their design, using plain geometric shapes is still one of the leading trends in the field for 2020. Geometric designs may look simple but they actually require a lot of work in order to recreate a composition that carries the right meaning for people to grasp.
As opposed to geometric shapes which have strictly fixed edges and curves, liquidy shapes suggest creativity, agility, and movement. Leaving out the edges helps achieve a smooth, soft look which many designers want to recreate. As such, they definitely make it into graphic design trends 2020, often combined with other effects, such as semi-transparency, bright colors and color gradients, animations, etc.
Graphic design trends 2020 are super diverse and impressive! In 2020, we will see amazing design work with typography, mesmerizing color combinations, a blast from the past with retro-style designs, line art, doodling, and many more amazing trends. If you need help figuring out what trend would best fit your brand or more information on why you should be changing some of your designs, visit our website to contact one of our expert graphic designers! We would love to help you create something new!
What is your favorite graphic design trend of 2020? We’d love to see what you think in the comments below!