Branding your company may seem easy but there is actually a lot of work that goes into creating a thoughtful outlook that resonates with potential clients or customers. Even now, some businesses are going through a rebranding phase as we all continue to navigate through the Coronavirus. Thankfully, there are ways to build a brand…

Whether you’re launching your own company or working for an established brand, effective and consistent branding is something that every company needs to communicate with their customers. While branding covers a large scope, the Business Dictionary defines it as: The process involved in creating a unique name and image for a product in the consumers’…

Finding a person who has never heard about big brands like Apple, Nike, Google, etc. may be a mission impossible in this day and age. There are plenty of factors that influence how a brand becomes memorable and recognizable. Hundreds of books and articles have been written on building a memorable brand, but each brand…

Every business needs to have an online presence nowadays! No matter what type of business you have, chances are that prospective customers will search for your products or services online. However, just as important as it may be to have a website – it’s even more important to stand out and have a perfectly optimized…