Finding a person who has never heard about big brands like Apple, Nike, Google, etc. may be a mission impossible in this day and age. There are plenty of factors that influence how a brand becomes memorable and recognizable. Hundreds of books and articles have been written on building a memorable brand, but each brand…

When running a business, it is important to focus on new customer acquisition. However, did you know that it can cost up to 7x more than customer retention? While you should be working hard to grow your customer base, it’s important to remember the value behind customer retention and brand loyalty. According to internal research from the SumAll (a…

Instagram is a competitive place and in order to get on the “Explore” page or the “Top Posts” of a hashtag to get found by others who are not already following you, you need to generate a ton of engagement (likes and comments).  While you may notice many accounts using automated bots to leave you comments and…