Knowing why you should be using hashtags is one thing, but finding hashtags to use is something entirely different. If you are using the wrong hashtags for your posts, you won’t receive the proper engagement or brand building you wish to achieve.
Here are five great ways you can find the right hashtags for your brand and business:
Look at what influencers in your brand’s niche are doing
Look at their posts and see what hashtags they use the most frequently. You can also use hashtag tools to see what is trending through Twitter and Instagram.
See what’s trending
Whenever there may be a trending topic or hashtag within your industry’s circle on social media, take note of that and use it to your advantage!
A common myth with social media marketing is that the more general you are the more people you will attract.. WRONG! It’s actually the complete opposite! The truth is the more specific and targeted your hashtags are, the more opportunities your target audience will have to see you!
Use unbranded (but still relevant) hashtags
Brand hashtags shouldn’t mention you brandname, but they should represent your brand and what you stand for.
Cater your hashtags to the site you are using
Hashtags on Instagram are often more focused on description of the content. Twitter, however, is where hashtags tend to be more focused on a topic of conversation, or a group of people that you would like to engage.
With these five tips, you should know now the proper way to use hashtags to attract people to your business or brand. Using them will allow you to make an impression on a wide social media audience. Always make sure you’re sharing the best content, and making the right impression and it will pay off in the end!
If you have any further questions on how to use hashtags for your business or your brand, let us know in the comments! If you need assistance with your website, business, or brand, give us a call! We are always glad to help!