Everyone is online nowadays, so of course – social media is one of the best (free) marketing tools for your business, no matter what niche or industry you are in. If you have not yet taken the time to create and use social media accounts you are missing out on huge marketing and branding opportunities for your…
It can be difficult for most businesses to create a truly engaged Facebook business page without an advertising budget. Especially with all of the new algorithm changes, which have made it so much harder for you businesses page and posts to be seen, unless you “boost” (sponsor) the content. This many times leads to frustration and…
Running a business is not easy and it requires a large amount of time and hustle! Entrepreneurs don’t have time to get sucked in by social media, however, they know that they need to have a strong presence in order to market their business. It’s important to make sure that the time spent on social…
It’s no secret that #hashtags are one of the best ways to share and grow your business brand awareness and to leverage your engagement on social media. Hashtags make it easier to find and follow discussions about trending topics, people, promotions, events etc. When you use hashtags that are relevant to your post, topic or…
If you are trying to grow your social media presence, chances are you have started posting content regularly – preferably, daily! But we know that sometimes, coming up with daily content can get a bit overwhelming! What do you post every single day without running out of creative ideas? How do you keep your followers…
Engagement is key to connecting with your audience – no matter which platform you choose! Social media, blogs, vlogs, newsletters etc. When you engage with your buyers and your audience, you are not only grabbing their attention – you are building a relationship and creating long-lasting and trusting customers/clients. An important thing to remember regarding…
Let’s admit it – with the constant changes to social media platforms and their algorithms – you are just over it! It may feel overwhelming and that it requires just too much effort, and the results are not “wow-ing” you and your team. Right?!? You may wonder “why even keep going?”, “Is it really that…
With over 800 million monthly users, Instagram is definitely one of the most popular and fastest growing social media platforms. Instagram is a picturesque virtual wonderland that, if done correctly, can really help you grow your following and boost your sales! It’s not always easy to manually grow your brand, as it can consume lots…
We all know that using visuals are necessary components in online marketing. When posting on social media – posts with images, videos, memes, gifs, etc – receive 650x more engagement than those without! Guess what? You don’t have to be a designer to make your own memes and data illustrations or edit photos into beautiful…
2018 is just around the corner – and believe it or not, a lot is changing in the digital marketing world already! Why? Because technology is changing so quickly! This will in turn change many of the methods we use to get our brand seen. But, don’t get too alarmed just yet! Some of these…