Online customer reviews are crucial when it comes to consumer purchasing decisions – in fact, they’re almost as trusted as personal recommendations. Typically, by the time someone has started looking at reviews, they’ve already figured out their need/want, and are now in the process of selecting a business or specific product. Becuase of this, your reviews need…
With over 800 million monthly users, Instagram is definitely one of the most popular and fastest growing social media platforms. Instagram is a picturesque virtual wonderland that, if done correctly, can really help you grow your following and boost your sales! It’s not always easy to manually grow your brand, as it can consume lots…
With Spring in the air – we are all welcoming the change in the weather as we get ready for Summer. It’s also a great time to revisit your own website – and see how well it is performing, and perhaps due for a tune-up. Caspian Services would like to offer you a complimentary website…
How Google determines the ranking of search results: Google determines where to rank your website in their search engine by using three main components which are the following: crawling, indexing, and serving. Crawling is the process of which Googlebot uses a specific algorithm finding new and updated pages adding them to the Google index. Indexing…
What is an SSL certificate Stands for Secure Sockets Layer, an encryption technology – when installed on a web server, it activates the green padlock and the https protocol and allows secure connections from a web server to a browser. Typically, SSL is used to secure credit card transactions like when shopping online, data transfer…
Whether you need a brand new business website or you want to revamp the one you have, chances are you are considering the mobile web. According to recent studies, 80% of internet users own a smartphone. This goes to show just how important mobile marketing really is. If your website isn’t mobile-friendly, you are severely behind the…
Have you Googled your business lately? If you’re not showing up on the first or second pages of Google, you may be losing business to your competitors. This is where SEO comes in. SEO is search engine optimization and if your company isn’t showing up on those first results pages, it may be time to optimize…
Keep up with the Pros by Learning What These SEO and Marketing Terms Actually Mean If you’ve ever attempted to have a conversation with SEO superheroes and marketing gurus (we may know a few), chances are you entered the mysterious world of acronyms. Trending terms in our world can seem like a foreign language to…
You might have heard, back in February, Google announced they will be using mobile-friendliness of websites as a ranking signal. “When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps.” More mobile-friendly websites in search results…
You are a business owner and that sometimes means running the day-to-day operations of the business AND you also have to manage your website and marketing. If you have someone doing that for you – make sure you forward them this blog post. If not, read on and find out some free tools you can…