Popular Marketing Jargon Defined

Popular Marketing Jargon Defined

Keep up with the Pros by Learning What These SEO and Marketing Terms Actually Mean

If you’ve ever attempted to have a conversation with SEO superheroes and marketing gurus (we may know a few), chances are you entered the mysterious world of acronyms. Trending terms in our world can seem like a foreign language to those who are not familiar. Consider our team at Caspian Services fluent speakers and excellent translators. We’ve defined a few digital marketing terms to help your business and make sure you don’t look so perplexed the next time these trending words come up! Here are a few of the terms we’re often asked to explain:

SEO or Search Engine Optimization

This is the method used to aim for better rankings in search engine results. SEO also stands for the organic traffic led to a website from these search engines. Basically, if someone looks to Google in search of your product, service, or resource, SEO is designed to improve the chances of your presence in the search results page so that visitors can be led to your site.

Unique Visitors

Business owners may hear people asking how many unique visitors their site has. Contrary to popular belief, this doesn’t mean how original and quirky your visitors are. Although, we’re sure all of your visitors are unique in their own way. “Unique Visitors” is a statistical element that calculates how many individual visitors have viewed the page, regardless of how many times they’ve visited. If a visitor stops by a few times in the same week, the number of page views will increase, but the unique visitor count will count the individual, not the multiple visits.


Pay Per Click is a type of Internet advertising where advertisers pay Google, or the host, every time their ad is clicked. Pay Per Click is used to direct traffic to websites through ads placed on popular and relevant pages. Pay Per Click advertising, like the leading Google AdWords, allows businesses to essentially invest in, or pay for, new visitors through engaging ad campaigns.

Bounce Rate

Bounce rate refers to the fraction of visitors who did not stick around to view various pages on your site. The bounce rate reflects the portion of visitors who left your site after viewing only one page.

Landing Page

When visitors click on hyperlinks found on the homepage or other pages of your site, they are led to landing pages. These are pages visitors “land on” after a click.


Keywords are the words entered in powerful search engines. Keywords or terms are used to catalog web content so that search engines can deliver better results when certain words and phrase are being searched.

Are there any other terms you’d love for us to define? We’ll be breaking down more popular marketing terms in future posts. Let us know what we should tackle next!

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