You are a business owner and that sometimes means running the day-to-day operations of the business AND you also have to manage your website and marketing. If you have someone doing that for you – make sure you forward them this blog post. If not, read on and find out some free tools you can use to test your website and current state of online marketing. These tests will provide some good feedback on things that are going right and things you can improve on. Of course these are all suggestions – follow the advice if you feel it’s the right approach for your business and website. Sometimes the feedback won’t apply to your online strategy. If you find these useful, let us know in the comments below, would love to hear your feedback.
Nibbler is a free tool for testing websites. Enter the address of your website and Nibbler will give you a report scoring your website out of 10 for key areas, including accessibility, SEO, social media and technology.
Nibbler is fast and completely free. Test your website using Nibbler.
HubSpot’s Marketing Grader allows you to evaluate the effectiveness of your marketing by looking at many factors, including your website, social media activity, mobile responsiveness, blogging activity, email marketing, lead nurturing, and analytics. As a marketer, you need to be aware of how each of your marketing efforts affect your lead pipeline, and spend your limited time on the activities that will give you the most return. Marketing Grader does just this by analyzing all aspects of your marketing efforts and letting you know where you’re succeeding and what you need to spend more time improving.
Marketing Grader also outlines why you should take particular steps to improve and what your top priorities should be. With customized action items to help the top of your funnel, the middle of your funnel, and your analytics, Marketing Grader makes it easy for you to figure out your next steps.
Marketing Grader is free and will generate a full report on how you’re doing with your online marketing. Test your website using Grader.
Google’s PageSpeed Insights
PageSpeed Insights is a Google tool that analyzes the content of a web page, then generates suggestions to make that page faster.
Page Speed Insights measures the performance of a page for mobile devices and desktop devices. It fetches the url twice, once with a mobile user-agent, and once with a desktop-user agent.
The PageSpeed Score ranges from 0 to 100 points. A higher score is better and a score of 85 or above indicates that the page is performing well.
PageSpeed Insights is free and its report will measure how your page can improve its performance, which should help with SEO and provide a better user experience. Test your website using PageSpeed Insights.
Criticue is a completely different tool – it’s NOT automated, your website is actually reviewed by peers.
It works by you reviewing someone else’s website first to earn credits, then once you have credit(s) – others can review your website. The more you contribute the more feedback you receive.
Reviews are quick, focusing on design and first-time impressions.
This is great to get actual feedback from real people on what they think of your website, and how you can improve it. Get your website reviewed by your peers using Criticue.
— Join the discussion below and let us know how you liked using the tools above, or if you have another one you use regularly.