You may feel that building an email list is not important, or is not a “priority” in growing your business. However, an email list is crucial for long-term success. Email marketing is one of the highest impacting ways (with a low cost) to deliver your marketing messages to current customers and prospects. Email lists have…

Yelp continues to be the main website people visit looking for information about local businesses. Remember using a yellow pages book to find a business you were looking for locally – well Yelp does that and a lot more. Potential customers can find you quickly on Yelp’s website or mobile app – see your location…

How Google determines the ranking of search results: Google determines where to rank your website in their search engine by using three main components which are the following: crawling, indexing, and serving. Crawling is the process of which Googlebot uses a specific algorithm finding new and updated pages adding them to the Google index. Indexing…

2017 is the year to grow and expand your business with some marketing help. Here are some things you can do that will help you achieve your goals: Start your social media: Social media is one of the foundations for your business. Help your business grow by marketing on websites like Facebook, Twitter and Instagram…

Developing a small business is a lot like growing a plant. You have to make sure that it has everything it needs to develop over time. While a plant needs sunlight, water, and soil, your business needs customers, marketing and action plans. When you start to gain momentum, it is important that you focus on…

Just because someone “gets” social media doesn’t mean they understand social media marketing. This is an important fact many business owners today just don’t understand. You know you need social media but you might not fully understand why or how to do it successfully. Besides, you’re busy running your business and tending to so many other important tasks….

If you own a website, and you’re looking for ways to get more traffic, chances are you’ve come across the term pay-per-click marketing. But what is it, precisely? After all, if you’re paying money for something that might work, but you don’t know how, it’s the same as sitting down at a baccarat table in Vegas, throwing…

Let’s clear something up. We know that many people don’t understand graphic design. Some people might think that all a graphic designer does is scout out funky glasses and drink craft beer and think of how they can fit their latest design breakthrough into 140 characters. Some of this is true, but the heart of graphic…

Have you Googled your business lately? If you’re not showing up on the first or second pages of Google, you may be losing business to your competitors. This is where SEO comes in. SEO is search engine optimization and if your company isn’t showing up on those first results pages, it may be time to optimize…

Most likely you have heard how social media marketing can result in more brand recognition, more loyal customers and more repeat business. However, what you might not understand is that social success is never automatic or instant. To have an effective social marketing strategy, you will need to put in some serious work. With that said,…