Let’s admit it – growing your social media following isn’t easily done and it certainly does not happen overnight. Building a quality social media following takes time, especially if you are just starting out. And of course, businesses with larger followings and engagement tend to be seen more frequently online. Because of this – it…
Have you noticed your Instagram engagement used to be much higher and has recently declined? Maybe you are in a few Facebook social media/business groups and have heard some comments regarding an “Instagram shadow block”, but you are unsure what this means? Well, we are here to give you a little insight and clarification –…
If you haven’t noticed by now, GIF’s are everything! Although GIF’s have been around for many many years (and always pretty popular), this year it is making its mark and has become one of the biggest digital marketing trends for 2017! What is a GIF? GIF is an acronym that stands for: Graphics Interchange Format….
The most important activity of any business owner / entrepreneur is to clearly identify the best customers for your product or service, and then focus all marketing, advertising and sales efforts on this particular type of customer. The greater clarity you have with regard to your ideal customer, the more focused and effective your marketing…
Need a little help standing out on Instagram? With over 500 million active users – companies are starting to pay attention to the positive impact of using Instagram stories in their marketing strategy. This is a great way to interact with consumers and increase your engagement. If you remember, in our previous blog post,…
Any business owner would love to get publicity for their company. However, for many businesses that becomes financially unattainable – especially for a small business with a very small or no marketing budget. Let’s be honest – how many startups or small businesses have a budget to carry out a national TV commercial like the…
Emojis have taken over in the social media world and if you aren’t using them yet in your marketing, you should start to consider it! What is an emoji? Emojis allow us to express emotion and interest while allowing us to also shorten descriptions (They are fantastic to use on Twitter for this very reason)….
If you have been keeping up with our blog posts, you may remember that last month, we explained 8 reasons you should be using video for your business. We noticed that got some wheels turning with readers, which is awesome! However, we know that sometimes trying to figure out exactly what to create can be…
Client referrals are simply the best, aren’t they? When a new customer comes to you for a product or service and they were referred by a current customer – this means you and your business really did an exceptional job! No one would refer a friend or family member to a company they had a…
Marketing is ever-evolving – but it is crucial for any business, big or small. The cost of marketing sometimes can really throw some entrepreneurs into a whirlwind of fear and doubt. Everyone wants to succeed and grow a fruitful business, but sometimes the lack of funds to achieve that growth through marketing (especially when you…