Twitter is one of the great social media platforms that should not be ignored in social media marketing. However, Twitter feeds go pretty quickly and unless someone is searching for your hashtag used, your 1 or 2 tweets may never be seen. While over-posting on most social media platforms is a big no-no, Twitter is…

Pinterest is a network that allows users to visually share, and discover new interests by posting (known as ‘pinning’ on Pinterest) images or videos to their own or others’ boards (i.e. a collection of ‘pins,’ usually with a common theme) and browsing what other users have pinned. While most call Pinterest a “social” network – Pinterest…

This weekend marks the start of Fall as well as the start of the holiday shopping season! According to the NRF (National Retail Federation), 40% of consumers begin their holiday shopping before Halloween each year. And, the average shopper does 44% of their holiday shopping online. Therefore, it is important that you are prepared for holiday sales…

Your social media presence is not only important for building your brand online – it can drive new sales to your website and build your newsletter opt-in list (which can also lead to new sales). If you are going at it blindly, you may want to pause for a moment and come up with a…

August is here, and while most of us are still in Summer and vacation mode – when it comes to marketing your business, you should already be thinking about Fall! If you have not started already, don’t fret! We are here today to give you a few ideas to help get you started. This is…

Instagram is a competitive place and in order to get on the “Explore” page or the “Top Posts” of a hashtag to get found by others who are not already following you, you need to generate a ton of engagement (likes and comments).  While you may notice many accounts using automated bots to leave you comments and…

There is nothing worse than showing up to a tradeshow and realizing you have forgotten essential items, especially if you are out of town! Trade shows get busy and hectic and you need to not only be prepared – you need to stand out! If you are planning on exhibiting your business at a trade show,…

Everyone is online nowadays, so of course – social media is one of the best (free) marketing tools for your business, no matter what niche or industry you are in. If you have not yet taken the time to create and use social media accounts you are missing out on huge marketing and branding opportunities for your…

Running a business is not easy and it requires a large amount of time and hustle! Entrepreneurs don’t have time to get sucked in by social media, however, they know that they need to have a strong presence in order to market their business. It’s important to make sure that the time spent on social…

Let’s be honest – generating creative, fresh and new ideas on a daily basis (for your business, marketing, social media, blog content, etc.) can be difficult. This is why so many of us may think we simply lack creativity, however, we need to remember that creativity comes slowly; it’s a process and you have to…