If you own a website, and you’re looking for ways to get more traffic, chances are you’ve come across the term pay-per-click marketing. But what is it, precisely? After all, if you’re paying money for something that might work, but you don’t know how, it’s the same as sitting down at a baccarat table in Vegas, throwing…

On the Internet, you have two major ways of advertising yourself. You can opt for pay-per-click (PPC) or Search Engine Optimization (SEO). Each has its benefits, but you can’t concentrate on both at the same time. Unless you’re a huge corporation with an unlimited marketing budget, you need to pick one option and concentrate on…