What Is Pay-Per-Click Marketing?

If you own a website, and you’re looking for ways to get more traffic, chances are you’ve come across the term pay-per-click marketing. But what is it, precisely? After all, if you’re paying money for something that might work, but you don’t know how, it’s the same as sitting down at a baccarat table in Vegas, throwing…


SEO Or PPC? Five Questions You Need To Ask Yourself Before Proceeding

On the Internet, you have two major ways of advertising yourself. You can opt for pay-per-click (PPC) or Search Engine Optimization (SEO). Each has its benefits, but you can’t concentrate on both at the same time. Unless you’re a huge corporation with an unlimited marketing budget, you need to pick one option and concentrate on…