If you own a website, and you’re looking for ways to get more traffic, chances are you’ve come across the term pay-per-click marketing. But what is it, precisely? After all, if you’re paying money for something that might work, but you don’t know how, it’s the same as sitting down at a baccarat table in Vegas, throwing down a lot of money, and then hoping for the best.
The Billboard Metaphor
Picture the Internet as a collection of roads, each road labeled with keywords. So if someone is searching for “women’s shoes,” or “plumbing supplies,” or “skull shower curtains,” each of those options takes you down a different road. Your pay-per-click ad is a billboard on the side of one of those roads, and every time you get someone to take the turn-off to come and look at your website, it costs you a small fee.
Pay-per-click marketing is, in essence, you putting an ad on search results (or on someone else’s website), and then paying a fee every time someone clicks that ad to go to your website.
What’s The Advantage?
Pay-per-click marketing is a simple, straightforward tool that provides a number of benefits. Pay-per-click campaigns are easy to understand, and relatively simple to create. From a business’s perspective, the fewer moving parts in the machine, the better. These campaigns provide immediate results, and they’re a relatively low-cost effort, which means they can be used to provide quick boosts as well as long-term traffic, depending on your goals.
That doesn’t mean, however, that pay-per-click marketing is a guaranteed slam dunk. Just because you understand the rules to the game you’re playing, that doesn’t mean you’re going to walk away from the table with a big pot of winnings in your pocket. However, the more help you have, and the more experience that’s on your side, the more successful your campaign is likely to be. That’s why if you need more information about pay-per-click marketing campaigns or need help with yours, you should contact us today!