What is Graphic Design

What is Graphic Design

Let’s clear something up.

We know that many people don’t understand graphic design. Some people might think that all a graphic designer does is scout out funky glasses and drink craft beer and think of how they can fit their latest design breakthrough into 140 characters. Some of this is true, but the heart of graphic design is much more than the sum of these things. Anyone can do these things. A person becomes steeped in graphic design because they love art and they love images that stick and they want to use their skills to help businesses across the world. Of course, funky glasses help.

Graphic design. noun. the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect.

Graphic design is the outworking of a brand in order to project an image. It is the act of creating visually what a business does theoretically.

Graphic design is a table full of people shouting out ideas until they have a handful of great ones.

Graphic design is sitting quietly at a computer moving the mouse around until every last pixel is perfect.

Graphic design is logo design, website design, book cover design, movie poster design. Graphic design is design.

Design. noun. to plan and fashion artistically or skillfully.

What we do is use our skills, our artistry, to plan and fashion something that represents your business. We will research. We will listen. We will brainstorm. We will come up with several ideas and work with you to narrow them down.

Contact us to learn more about how artistic, skillful planning can grow your business.

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