Creating content is crucial for your website (helps your SEO) as well as for your digital marketing. However, it takes time to develop new content and yet most businesses never take advantage of reusing their older content – and all of that work gets buried and lost. Promoting and re-using old content can work to your benefit!…
Take a scroll through Facebook, Twitter, and Instagram and you will notice that video content is dominating. In 2017 alone, social media video advertising grew by 130%. In fact, social media platforms actually prefer video content over plain text or photos. Video content also is beneficial for your website and blog! Videos increase time spent…
The coveted blue checkmark on Instagram profiles – all the brands want it, but it has been unattainable for a very long time. Why do they matter? Because Instagram badges verify the authenticity of brands and provide an opportunity for increased visibility and credibility. Having a verification badge means that Instagram has confirmed the authenticity of your…
Ask anyone to find information online and what do you normally say? “Google it”! Google is the leader for search – with 3.45 billion searches per day! This is why having your products and services found on Google is so important. However, 86% of those searching Google never go beyond page 1 of results. This…
As we all know by now, video is crucial in digital marketing. While Facebook and Instagram are improving their video experience, the leader still remains YouTube. However, it can be difficult to get seen on YouTube with the billions of videos that are already there. So, are there secrets to ranking on YouTube? You bet ‘cha!…
Your social media presence is not only important for building your brand online – it can drive new sales to your website and build your newsletter opt-in list (which can also lead to new sales). If you are going at it blindly, you may want to pause for a moment and come up with a…
August is here, and while most of us are still in Summer and vacation mode – when it comes to marketing your business, you should already be thinking about Fall! If you have not started already, don’t fret! We are here today to give you a few ideas to help get you started. This is…
You have probably heard the news by now (or noticed the brand new icon on your Instagram home page) – the creators of Instagram recently launched a brand new application – Instagram TV (IGTV). Instagram TV network allows you, the IG user, to view and upload longer, higher quality videos and better connect to your…
Instagram is a competitive place and in order to get on the “Explore” page or the “Top Posts” of a hashtag to get found by others who are not already following you, you need to generate a ton of engagement (likes and comments). While you may notice many accounts using automated bots to leave you comments and…
It can take years to build a reputable and trustworthy reputation for your business – yet it can take minutes to lose a loyal customer. Customer service is a vital component of any business and should always be the top priority with your sales & customer service team. In order for any business to succeed you need…