One important item that should never be forgotten while planning time out of the office (for vacation, holiday closures, business trips, etc.) is the “out of office email reply” for those contacting you. It is important to make sure you let people know when you will knowingly be away from the office for an extended length of…
Your customers are gems! If they have a great experience with your business, they will remain loyal to you. Also, they are your most valuable resource for obtaining new customers, their word of mouth marketing is the best free marketing you can have! You need to make sure that you are treating your customers right and…
So, your business is on Yelp but you have a few or no reviews, therefore it is not creating much additional traffic. You know that having a favorable score on Yelp can create an advertising boost that can bring in more customers. So what do you do? How do you get more genuine reviews? Well, there…
Engaging content is a key factor when it comes to getting noticed on Facebook (or any other social media platform). Engagement on a post creates a buzz around your content but most importantly it alerts the social media platform that people are interested in your content. When the platform notices interest and engagement, your content…
It’s bound to happen. You log into social media, check your notifications and find a negative comment! Human nature kicks in, and you want to respond and defend your brand/product quickly. But, wait! Before you proceed and respond, take a moment to read these tips to help you better manage the comments and your response. Your…
One of the biggest mistakes a business usually makes is not taking the time to build their email list. Imagine for one minute that Facebook (or any/all other social media platform you use for business) decides to close down or remove your business account. It’s gone. All of your contacts – gone. All of the…
Twitter is one of the great social media platforms that should not be ignored in social media marketing. However, Twitter feeds go pretty quickly and unless someone is searching for your hashtag used, your 1 or 2 tweets may never be seen. While over-posting on most social media platforms is a big no-no, Twitter is…
Google loves fresh content! Therefore, it goes without saying that every business should include a regularly updated blog on their website! Blog posts should always consist of valuable and useful information for your reader, and it should be interesting to read. However, in order to make your blog posts successful, there are 6 elements each post should…
Pinterest is a network that allows users to visually share, and discover new interests by posting (known as ‘pinning’ on Pinterest) images or videos to their own or others’ boards (i.e. a collection of ‘pins,’ usually with a common theme) and browsing what other users have pinned. While most call Pinterest a “social” network – Pinterest…
This weekend marks the start of Fall as well as the start of the holiday shopping season! According to the NRF (National Retail Federation), 40% of consumers begin their holiday shopping before Halloween each year. And, the average shopper does 44% of their holiday shopping online. Therefore, it is important that you are prepared for holiday sales…