Why You Should Never “Buy Followers”

Let’s admit it – growing your social media following isn’t easily done and it certainly does not happen overnight. Building a quality social media following takes time, especially if you are just starting out. And of course, businesses with larger followings and engagement tend to be seen more frequently online. Because of this – it…


Finding your ideal customer

The most important activity of any business owner / entrepreneur is to clearly identify the best customers for your product or service, and then focus all marketing, advertising and sales efforts on this particular type of customer. The greater clarity you have with regard to your ideal customer, the more focused and effective your marketing…


Tips for responding to negative Yelp reviews

Business has been going great and you couldn’t be happier. You are online and decide to look your business up and you see it – a bad yelp review. Don’t despair! You can remedy this situation. A bad review is not the end of the world! Sometimes they work a great purpose and are actually…


7 tips to getting FREE publicity for your business

Any business owner would love to get publicity for their company. However, for many businesses that becomes financially unattainable – especially for a small business with a very small or no marketing budget. Let’s be honest – how many startups or small businesses have a budget to carry out a national TV commercial like the…


8 awesome websites for free stock photos

You may know by now – people (aka consumers) are more likely to engage with and share visual content on social media. The reasons? Well, our brains process visual info 60,000 times faster than we process text.  What does this mean for your marketing? You need photography! And, you don’t need to be or hire…


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