Your website is no longer just a website – it is the virtual face of your company. Consumers will decide within seconds of visiting your site if they will want to possibly use your services or make a purchase from you or not. Attractive websites with easy navigation have been proven to increase traffic, revenues, and sales…
There is nothing worse than showing up to a tradeshow and realizing you have forgotten essential items, especially if you are out of town! Trade shows get busy and hectic and you need to not only be prepared – you need to stand out! If you are planning on exhibiting your business at a trade show,…
Writing emails has become one of the preferred and most effective ways to communicate in our busy world – and it is also one of the best ways to keep track of your conversations and refer to them as needed for valuable information. Email etiquette should be used in all correspondence – whether it’s with your…
Everyone is online nowadays, so of course – social media is one of the best (free) marketing tools for your business, no matter what niche or industry you are in. If you have not yet taken the time to create and use social media accounts you are missing out on huge marketing and branding opportunities for your…
It’s important to always continue to grow your email subscriber list. It is equally as important to send them emails – this keeps you in their face. Whether you have a few email subscribers or thousands, sometimes it can be difficult to come up with ideas on what to send your subscribers and keep them…
It can be difficult for most businesses to create a truly engaged Facebook business page without an advertising budget. Especially with all of the new algorithm changes, which have made it so much harder for you businesses page and posts to be seen, unless you “boost” (sponsor) the content. This many times leads to frustration and…
Running a business is not easy and it requires a large amount of time and hustle! Entrepreneurs don’t have time to get sucked in by social media, however, they know that they need to have a strong presence in order to market their business. It’s important to make sure that the time spent on social…
Every business needs to have an online presence nowadays! No matter what type of business you have, chances are that prospective customers will search for your products or services online. However, just as important as it may be to have a website – it’s even more important to stand out and have a perfectly optimized…
Website traffic and SEO works in a sense, just like real “traffic”. Imagine you are at an intersection, at a red light (Google). Just beyond that red light is your destination (your website). In order to get to that destination, you need the light to turn green. That light is powered by the main control…
Let’s be honest – generating creative, fresh and new ideas on a daily basis (for your business, marketing, social media, blog content, etc.) can be difficult. This is why so many of us may think we simply lack creativity, however, we need to remember that creativity comes slowly; it’s a process and you have to…