Here are five essential things every blog needs to grow: Captivating Content Blog posts give you a chance to match a personality with your brand. Whether you’re selling a product or a service, consumers want to connect a business with a voice. Make sure the content you produce grabs the attention of your readers, and…
How to Ensure Visitors Don’t Leave Your Website the Second They Arrive When it comes to website design, the phrase “beauty is only skin deep” holds true. Although the design concept and aesthetic of your website are absolutely essential to the success of your business… …it certainly doesn’t end there. A site that offers striking…
Video marketing is one of the most powerful ways to give your business a boost. Our team of video production specialists at Caspian Services can transform any vision into high quality, professionally shot video content. Our marketing masters are ready to generate more traffic, more leads, and a better return on investment through video content…
At Caspian Services, our job also happens to be our favorite hobby of choice. Most of us are not shy to admit that we spend a lot of our free time keeping up with marketing news. It’s not unusual for casual office conversations to revolve around our favorite social media strategies and the latest ad…
You might have heard, back in February, Google announced they will be using mobile-friendliness of websites as a ranking signal. “When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps.” More mobile-friendly websites in search results…
These days, few can disagree that social media is (or should be) an essential aspect of any business plan. If your goal is to watch your business grow exponentially, creating and maintaining a social media presence is an absolute must in nearly any industry. Social media has a 100% higher lead-to-close rate than outbound marketing….
So, your efforts to generate traffic have worked…job well done! Now, how do you make sure all of these visitors stay? Compelling and engaging content is what sets your website or blog apart. “Good” copy makes sure readers stick around and explore a while. Appealing content will not only keep the interest of your readers,…
Did you know that 67% of the 71 MILLION reviews on YELP are 4 and 5 star reviews? This week, take a moment to thank your happy customers. You can send short but sweet thank you notes via a private message and you can post a few public comments to demonstrate to any future consumer…
We love Facebook pages, and recommend it to all our clients as part of their marketing efforts. They are easy to setup, can be customized with a cover photo and a profile photo (usually the business logo) to extend the branding of the business. One of the goals of having a Facebook page for your…
You are a business owner and that sometimes means running the day-to-day operations of the business AND you also have to manage your website and marketing. If you have someone doing that for you – make sure you forward them this blog post. If not, read on and find out some free tools you can…