Come network with other business owners and professionals as we host the August CV Chamber Business Mixer. Cocktails and horderves will be provided, DJ, game tables, raffle items and much more. Come have some fun after work and meet some new people while you are at it. Free parking at the HPC building parking structure…
Most likely you have heard how social media marketing can result in more brand recognition, more loyal customers and more repeat business. However, what you might not understand is that social success is never automatic or instant. To have an effective social marketing strategy, you will need to put in some serious work. With that said,…
OK, so your blog is awesome. It aces each of the five tests of awesomeness in our post about a month ago. USABILITY But it is usable? It had better be! What does that mean, and why is it important? Let’s dip into one of the leading books on web usability: Don’t Make Me Think,…
Social media marketing is an unavoidable and essential aspect of business these days. Creating and upholding a strong social media strategy is vital to staying relevant, establishing a voice, and connecting with current and prospective clients. From Twitter to Pinterest, and of course Facebook, social media for business is a marketing monster that requires a…
Pay Per Click (PPC) advertising can be a fast way to generate traffic to your website and increase sales. Your company pays a search engine like Google or Bing to display an ad for your services during a regular search for keywords connected to your products. However, when improperly managed, PPC campaigns can be costly…
A Breakdown of the Basics You’ve probably heard that Pinterest can be extremely beneficial for your business. You have probably even heard the topic of Pinterest boards and inspiration come up in casual conversation frequently. The truth is, almost everyone is “pinning” these days, and if you’re thinking about taking advantage of this popular platform,…
Starting your own business can be one of the most stressful undertakings in your life. It falls somewhere between (or over/under) getting married and buying a house according to most baby-boomers, or online stress tests like this one. The good news is that if your business is successful you can make your own hours and…
It is essential to make sure the SEO and marketing team you trust with the growth of your business is the right fit for you. An SEO firm with experience, positive company culture, a skilled team of experts, and excellent and prompt communication methods will lead to optimum results when it comes to the marketing…
Tips Towards Growing Your Business While Staying Stress-Free Making changes to your business can be exciting and overwhelming at the same time. When business owners think about all the aspects of their marketing plan that need to be updated, the tasks seem to be never ending. Improvements are often put on the back burner for this reason. With over fourteen years of experience, the Caspian Services team has helped many of our clients work through the stress…
Keep up with the Pros by Learning What These SEO and Marketing Terms Actually Mean If you’ve ever attempted to have a conversation with SEO superheroes and marketing gurus (we may know a few), chances are you entered the mysterious world of acronyms. Trending terms in our world can seem like a foreign language to…