There are 3 types of people in the world: People who use hashtags regularly and have mastered their use People who kind of get it, but aren’t too sure People who have no clue what they are (or still think it’s called the pound button or a game of tic-tac-toe) If you use social media…
Whether you are a solopreneur or you own a multi-million dollar company, customer service is the most important part of any business! This should really be one of your top priorities! Customer service builds trust and brand awareness, attracts new customers and reduces problems. According to Forbes: 86% of buyers will pay more for…
If you have been keeping up with our blog posts, you may remember that last month, we explained 8 reasons you should be using video for your business. We noticed that got some wheels turning with readers, which is awesome! However, we know that sometimes trying to figure out exactly what to create can be…
Client referrals are simply the best, aren’t they? When a new customer comes to you for a product or service and they were referred by a current customer – this means you and your business really did an exceptional job! No one would refer a friend or family member to a company they had a…
With Spring in the air – we are all welcoming the change in the weather as we get ready for Summer. It’s also a great time to revisit your own website – and see how well it is performing, and perhaps due for a tune-up. Caspian Services would like to offer you a complimentary website…
Marketing is ever-evolving – but it is crucial for any business, big or small. The cost of marketing sometimes can really throw some entrepreneurs into a whirlwind of fear and doubt. Everyone wants to succeed and grow a fruitful business, but sometimes the lack of funds to achieve that growth through marketing (especially when you…
You may feel that building an email list is not important, or is not a “priority” in growing your business. However, an email list is crucial for long-term success. Email marketing is one of the highest impacting ways (with a low cost) to deliver your marketing messages to current customers and prospects. Email lists have…
If you have not already started using Facebook Live, Instagram stories or YouTube for your business, or if you have set one up but have not yet really utilized it, now is the time! Customers are searching for your products/services and video makes a huge impact on the chances that you are seen and found….
Instagram is an amazing social media tool for any business, however you need to be very strategic in regards to posting on Instagram and gaining traffic. Instagram is completely “visual”. It’s users scroll through and usually only stop at something that catches their eye. In fact, when a person clicks onto your Instagram account, they…
Do you really want to grow your Twitter following, but maybe you just don’t know where to start? Even worse, maybe you don’t even really understand how to use Twitter (don’t worry, most of us don’t get this right away!) Today, we want to give you a hand – and we have put together a…