Three Tips for Successful Web Design

Three Tips for Successful Web Design

How to Ensure Visitors Don’t Leave Your Website the Second They Arrive

When it comes to website design, the phrase “beauty is only skin deep” holds true. Although the design concept and aesthetic of your website are absolutely essential to the success of your business…

…it certainly doesn’t end there.

A site that offers striking good looks, but doesn’t follow-up with smooth and simple navigation, will probably result in unsatisfied visitors. There are many elements involved in successful web design. Have you ever been to a website you couldn’t leave fast enough? You’re not alone. Many would be surprised to learn how directly correlated improper website design and emergency exit strategies are.

Here are a few do’s and dont’s that will help you make sure your website offers more than just a pretty face:

Don’t make navigation a mystery

Sometimes, scavenger hunts are fun. When it comes to website design, this does not apply.  Everyone always wants to know how to get home, so don’t make it difficult. Ensure that navigating around your website is smooth, simple, and obvious. To do this, assemble navigational components in a central area where visitors can access them at all times.

Avoid too many ads

Nothing can make a person want to leave faster than obvious and flashy soliciting or advertising. If the ads on your homepage are popping up and flashing all over the place, they are most likely taking away from your content and essentially, keeping potential clients from getting to know your brand. If you have a feeling your site has too many ads, you’re probably right. Although advertising can be lucrative, it can also be counterproductive by deterring potential business.

Make sure your site is mobile-friendly

Considering most people are visiting your site while they’re on the go, this might be the single most important aspect to consider. If the mobile version of your website isn’t easy to navigate, visitors are not likely to give your business a second chance. First impressions are extremely important. With attention spans getting shorter by the day, you’ve got one shot and a few seconds to make sure your site looks as good on the phone as it does on the computer.

At Caspian Services, we’ve learned the ins and outs of building websites that work. Your business needs a meticulously designed website. The successful website looks fantastic while delivering a smooth experience for anyone that enters its virtual doors. Our experienced team of web designers and developers know exactly what it takes to create the right website for your business to lower your bounce rate (the percentage of visitors who navigate away from your site after viewing only a single page).

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