So, your business is on Yelp but you have a few or no reviews, therefore it is not creating much additional traffic. You know that having a favorable score on Yelp can create an advertising boost that can bring in more customers.  So what do you do? How do you get more genuine reviews? Well, there…

Engaging content is a key factor when it comes to getting noticed on Facebook (or any other social media platform). Engagement on a post creates a buzz around your content but most importantly it alerts the social media platform that people are interested in your content. When the platform notices interest and engagement, your content…

It’s bound to happen. You log into social media, check your notifications and find a negative comment! Human nature kicks in, and you want to respond and defend your brand/product quickly. But, wait! Before you proceed and respond, take a moment to read these tips to help you better manage the comments and your response. Your…

Twitter is one of the great social media platforms that should not be ignored in social media marketing. However, Twitter feeds go pretty quickly and unless someone is searching for your hashtag used, your 1 or 2 tweets may never be seen. While over-posting on most social media platforms is a big no-no, Twitter is…

Your social media presence is not only important for building your brand online – it can drive new sales to your website and build your newsletter opt-in list (which can also lead to new sales). If you are going at it blindly, you may want to pause for a moment and come up with a…

There is nothing worse than showing up to a tradeshow and realizing you have forgotten essential items, especially if you are out of town! Trade shows get busy and hectic and you need to not only be prepared – you need to stand out! If you are planning on exhibiting your business at a trade show,…

Writing emails has become one of the preferred and most effective ways to communicate in our busy world – and it is also one of the best ways to keep track of your conversations and refer to them as needed for valuable information. Email etiquette should be used in all correspondence – whether it’s with your…

Let’s be honest – generating creative, fresh and new ideas on a daily basis (for your business, marketing, social media, blog content, etc.) can be difficult. This is why so many of us may think we simply lack creativity, however, we need to remember that creativity comes slowly; it’s a process and you have to…

If you are trying to grow your social media presence, chances are you have started posting content regularly – preferably, daily! But we know that sometimes, coming up with daily content can get a bit overwhelming! What do you post every single day without running out of creative ideas? How do you keep your followers…

Engagement is key to connecting with your audience – no matter which platform you choose! Social media, blogs, vlogs, newsletters etc. When you engage with your buyers and your audience, you are not only grabbing their attention – you are building a relationship and creating long-lasting and trusting customers/clients.  An important thing to remember regarding…