Branding your company may seem easy but there is actually a lot of work that goes into creating a thoughtful outlook that resonates with potential clients or customers. Even now, some businesses are going through a rebranding phase as we all continue to navigate through the Coronavirus. Thankfully, there are ways to build a brand…
Let’s face it, your business website is crucial to connecting what you do to potential clients and customers. With 96% of Americans using cell phones daily, it’s important that your website responds across all devices. In fact, only 11.8% of websites have a responsive design. Your website can’t afford to be part of the 88.2%…
It’s no secret that these past four months have been a whirlwind for businesses big and small across our nation. The Coronavirus has caused many companies to close their doors temporarily, and others for good. Whereas, some businesses are beginning to open again under strict guidelines outlined by the CDC and WHO. Even as companies…
We’ve all heard of Yelp, whether it’s a helpful website that told you not to eat at that new Italian restaurant or the one that told you the best pizza is actually found in a hole-in-the-wall off of Birch Street. But Yelp is so much more than just a place to find a good, or…
Every good brand knows consumer trust and loyalty can’t be bought or won through snazzy marketing—it’s something that you earn. While it’s relatively simple to win sales through promotions or rewards, getting someone to truly believe and get behind your brand requires a deeper and more genuine connection. This is why brands are starting to…
The average conversion rate for a Facebook Ad is 9.1 percent. Website conversion rates, though, lag at an average of just 2.35 percent. The data varies by industry. On Facebook, for instance, fitness ads top the charts at nearly 15 percent. You might be surprised to learn that B2B ads convert at an impressive 10.63…
As we already know, LinkedIn allows you to access important articles and posts which are relevant to you through your daily feed. It helps you to develop a strong digital footprint, which is essentially your personal brand. It helps you research companies and industries, find and apply for jobs, and build a strong professional network….
The world was in a frenzy! People across the world were unable to access Facebook, Instagram, Messenger, and Whatsapp for approximately 14 hours. Although it may seem silly to watch the world have a meltdown over the inability to post a photo of what they had for lunch that day, the biggest effect was probably felt most by…
Your customers are gems! If they have a great experience with your business, they will remain loyal to you. Also, they are your most valuable resource for obtaining new customers, their word of mouth marketing is the best free marketing you can have! You need to make sure that you are treating your customers right and…
It’s bound to happen. You log into social media, check your notifications and find a negative comment! Human nature kicks in, and you want to respond and defend your brand/product quickly. But, wait! Before you proceed and respond, take a moment to read these tips to help you better manage the comments and your response. Your…