This weekend marks the start of Fall as well as the start of the holiday shopping season! According to the NRF (National Retail Federation), 40% of consumers begin their holiday shopping before Halloween each year. And, the average shopper does 44% of their holiday shopping online. Therefore, it is important that you are prepared for holiday sales…

Your website is no longer just a website – it is the virtual face of your company.  Consumers will decide within seconds of visiting your site if they will want to possibly use your services or make a purchase from you or not. Attractive websites with easy navigation have been proven to increase traffic, revenues, and sales…

Every business needs to have an online presence nowadays! No matter what type of business you have, chances are that prospective customers will search for your products or services online. However, just as important as it may be to have a website – it’s even more important to stand out and have a perfectly optimized…

There are over a billion websites online using the WordPress platform! Why? Because it is so user-friendly and very customizable. Truth be told, you can accomplish almost anything you want with it. How do you customize your WordPress site so easily? With plugins! A plugin is a piece of software containing a group of functions that can be…

Everyone agrees – web security is vital for both business and consumers! If you collect visitor information of any kind or handle transactions online – you need to make sure your page is secured! Having a page which is not secure can have a huge impact on your sales.  Non-secure sites are usually the first in…

As 2017 comes to a close, it is time to think about the future and crushing it in your business! Previously, we gave you a small glimpse of 4 Digital Marketing Trends to Watch in 2018.  While social media is a huge factor in your marketing and should not be ignored – your website is…

Trust is one of the most crucial factors in life – whether it be in business, relationships etc. Developing that trust and keeping it can take a lot time and effort however, it is worth every second. You see, no one works with or buys from someone they don’t trust! So, if there is one…

Are you still contemplating on whether or not you should really build a website for your business? Do you believe it is just a waste of time or money? Or maybe you are ready, it’s just not on the top of your priority list? Well, it’s time to stop contemplating or placing it on the…

2017 is the year to grow and expand your business with some marketing help. Here are some things you can do that will help you achieve your goals: Start your social media: Social media is one of the foundations for your business. Help your business grow by marketing on websites like Facebook, Twitter and Instagram…

Most businesses redesign their website with one goal in mind – to convert more visitors into customers. It seems like a simple goal, but it is often easier said than done. There are many small things that affect the conversion rate of a web page that may not be readily apparent without first studying the…