3 Website Design Tips for an Optimal User Experience

3 Website Design Tips for an Optimal User Experience

Most businesses redesign their website with one goal in mind – to convert more visitors into customers. It seems like a simple goal, but it is often easier said than done. There are many small things that affect the conversion rate of a web page that may not be readily apparent without first studying the data and understanding how your users interact with your website.

The best thing you can do for your website is to begin by putting yourself in the best position that you possibly can, using proven user experience design strategies. There are three tips that should be taken into account when redesigning a website to maximize conversion.

Simple Navigation

Your homepage is easy to find, but most of your customers will want to perform research on your company before making a purchase. This means that you want to make it as easy as possible for them to find their way to your information-packed inner pages and learn more about your company.

As a rule of thumb, try to ensure that every page on your website is no more than two clicks away from the homepage. This helps you to ensure that your visitors are able to easily find information about your company, products or services.

Track Usage

Having a great looking website is great, but it doesn’t mean much if you don’t know how your users are actually using your website. One of the best tools that you can use is a heatmap. A heatmap allows you to track the mouse movements of all users on your website. This can help you to better understand which aspects of your design are working and which aren’t. Are they looking at your call to action? How often do they scroll down the page?

Use Proper Spacing and White Space

An old design tenant says that leaving ‘white space’ on your web page is a bad thing. However, as time has gone on, design trends have leaned heavily toward leaving white space in your website design. There are numerous reasons for this. To start, it simplifies the process of viewing the web page and allows for easier navigation. Additionally, spacing between aspects of your web page and the usage of bullet points can help to make content easier to read.

These are some quick tips to get you started on your new website design. If you want a great looking website that helps you to grow your business contact us today to receive your risk-free consultation. We will help you design a website that looks great, attracts new business and closes sales!

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